What you'll learn:
- In this course, Shani Raja, a former Wall Street Journal editor, will teach you the four ingredients of good writing: simplicity, clarity, elegance and evocativeness. After discovering how to add those ingredients skilfully, your writing will almost certainly begin to stand out from that of others in your field, profession or industry.
- By the end of the course, you will have a good grasp of how good writers create powerful and beautiful prose. As a result, you'll also be able to quickly identify weaknesses in your writing and understand, in principle, how to fix and improve it dramatically.
SECRETSAUCEOFGREATWRITINGISONE OF UDEMY'S MOSTPOPULAR FREECOURSESwith more than 100,000 students and thousands of 5-star reviews.
"A little gem of a course..."-- FRANS DU PLESSIS,UDEMY STUDENT
"Maximum learning in minimum time..."-- RAMIN ASSEMI, UDEMY STUDENT
"I watched your whole course and was in AWE the whole time... your words are profound..."-- GOLDIE LOPEZ,UDEMY STUDENT
"Power insights I will never forget..."-- REV. STEVE WRIGHT, UDEMY STUDENT
"A masterclass... signed up to "Writing With Flair" immediately..."-- RICHARD GIBBS, UDEMY STUDENT
"Liberating. Everything finally makes sense..." -- HAZEL R. M. JERVOSO
Do you dream of leaving your office job and making yourmark on the worldbywriting a wildly popularbook orcreating a magnificent blog read by thousands—if not millions—of people?
Do you wish you were able to write business reports, sales emails, website copy, cover letters or college essays with supreme confidence?
Imagine, then, what it would be like if you could write with the style and flairof journalists on topnewspapers such as The Wall Street Journal and The Economist.
Welcome tothe brand newsecond edition of Secret Sauce Of Great Writing, a program thatwillshow you how it's possible to upgrade your business writing, blog writing and copywriting skillsto that level extremely fast.
The course is taught by Shani Raja,author of the bestselling Udemy courseWriting With Flair: How To Become An Exceptional Writer anda formerWall Street Journal senior editor and writing coach,as well as an ex-contributor to The Economist, theFT, Dow Jones and Bloomberg News.
In this course,Shani will introduceyou to the fundamental fouringredients of exceptional writing:
Simplicity
Clarity
Elegance
Evocativeness
In as little asan hour, you'llknow exactly how to applythis "secret sauce" to your own writing—puttingyou way ahead of other writers in your profession or industry.
"Outstanding course from the get go..." — Rudyard von, Udemy student
"A genuine recipe to produce attention-grabbing writing..."—Hassan Masood, Udemy student
"Revolutionary..."—Marie-Rose Davis, Udemy student
"Impressive..."—Cornelia M. Lorenzo, Udemy student
"Priceless..."— Alimaa Batchuluun, Udemy student
The secret sauce
The first three ingredients in the secret sauce—simplicity, clarity and elegance—respectively make your writing punchy, crisp and graceful.
Evocativeness is the fourth quality that makes your prose stimulating.
When you put those four ingredients together ina piece of writing, itwill become trulyoutstanding.
In fact,it's the exact formula Shani has used for many yearstoeditarticles devoured regularlyby millions of people worldwide.
Perhaps you've always felt your writing was too weak to get noticed ormake an impact. Maybe you've struggled to figure out how to improve it, or even to knowwhereto begin.
Don't worry.
This coursewill revealthe writing tactics of world-class editors in a wellstructured and easy-to-followformat.
You'll find that as soon asyou incorporate those fouringredients (simplicity, clarity, elegance and evocativeness)into your writing, you'll seea seismic shift in theimpactof your words and sentences.
"Goes beyond the bland lessons of early education by adding flavor and life to your prose..." — Billy Williams, Udemy student
"Excellent advice and interaction kept me glued to this course..." — John Faherty, Udemy student
"Really gives you the ability to see how your writing could improve..."—Cameron M. Kreider, Udemy student
"Shattered my opinion about good writing..."—Bilal Ahmad,Udemy student
"Thank you for enlightening us..."—Tanpreet Kaur Narula,Udemy student
"Makes you feel comfortable and excited about writing..."—Travis Fry, Udemy student
"Helped me to see exactly what I needed..."—Shalecia Tatiana Wallace, Udemy student
How many job interviews might you have lostbecause your cover letters and resume didn't hit home?
How many customers might you haveturned off because the words on your website weretoodull and uninspiring to read?
How many books or blog postshave you quit writing, or put off, because you couldn't figure out why your sentences and words lacked thepower to captivate a reader?
You'll findthe answers to such questions in this course,your first glimpse into the wondrous world of elite writing.
Not tips, but a writing system
This entry-level writingcourse doesn't focus on the technical aspects of writing,such asgrammar rules.
Rather, it reveals the powerfulkey principles that willenable you quickly to designmorestylish prose.
Nor will you geta bunch of fragmentedwriting "tips"you could pick up anywhere on the internet.
This is anall-encompassing writingsystem that will change foreverthe way you think about andapproach the craft.
Youressays,cover letters, press releases, marketing copy and sales emails—not to mention books and blog posts—will never look the same again.
"Most great teachers can't write, and most great writers can't teach. Shani Raja is one of the few who excels at both. I managed dozens of reporters and editors during my 12-year career at Bloomberg News. Now he's the person I go to when I want help with my writing."NICOLAS JOHNSON, FORMER BLOOMBERG AND GLOBE AND MAIL EDITOR.
"As a young reporter my prose might have been robotic and jargon-laden if not for Shani's watchful eye and attention to the elusive human interest behind ostensibly technical stories. Beyond the standard (yet crucial) reporting skills—like accuracy, clarity and integrity—I also learned refinement, how to withstand impulses toward glibness and cynicism that can naturally set in when oft revisiting the same beat. Shani will teach you how to write well, and with grace."HAWA ALLAN, JOURNALIST AND FICTION WRITER.
