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Udemy

Master Course in Sales Skills and Marketing Skills 2.0

via Udemy

Overview

Sales Skills, Marketing Strategy, Negotiation, Sales Closing, B2B Sales, Sales Funnel, Lead Generation, Sales management

What you'll learn:
  • Understanding about marketing, sales and sales skills
  • Discussing about how many types of Sales and Sales in Business avilable in the marketing Industry
  • Differetiate between and learning about Marketing Vs Sales
  • Analyze the strategy of Negotiation skills in sales
  • Considering the process and steps to follow for how to be a sales analyst

Master Course in Sales Skills and Marketing Skills

This advanced course is designed to elevate participants' sales expertise to a masterful level, covering essential topics ranging from the fundamentals of marketing and sales to in-depth discussions on various types of sales in a business context. Participants will gain insights into the nuanced relationship between marketing and sales, honing their negotiation skills for successful deal closures. Additionally, the course offers a specialized module on becoming a proficient sales analyst, providing participants with the tools and techniques needed to analyze sales data strategically.


  1. Introduction to Marketing, Sales, and Sales Skills

    • Defining marketing and its role in driving sales

    • Understanding the sales process and its key components

    • Introduction to essential sales skills and their significance in a competitive market

  2. Types of Sales and Sales in Business

    • Exploring different types of sales models (e.g., B2B, B2C, consultative selling)

    • Understanding the intricacies of sales in a business context

    • Case studies and real-world examples of successful sales strategies

  3. Marketing Vs Sales

    • Clarifying the distinctions between marketing and sales functions

    • Analyzing how marketing and sales collaborate for business success

    • Developing a synergistic approach for integrated marketing and sales efforts

  4. Negotiation Skills in Sales

    • Advanced negotiation techniques and strategies

    • Overcoming objections and handling challenging situations

    • Role-playing exercises to enhance practical negotiation skills

  5. How to Be a Sales Analyst

    • Role and responsibilities of a sales analyst

    • Analyzing sales data for informed decision-making

    • Utilizing tools and technologies for effective sales analysis

Throughout the course, participants will engage in practical exercises, case studies, and simulations to apply their knowledge in realistic scenarios. The Master Course in Sales Skills aims to equip participants with the expertise required to navigate complex sales environments, make strategic decisions, and consistently achieve sales excellence. Upon completion, participants will possess the skills and confidence to lead and succeed in the dynamic field of sales !

Master Course in Sales Skills (Updated Lectures 2024)

1: Introduction to Sales Fundamentals

2: Customer Relationship Management (CRM)

3: Sales Prospecting and Lead Generation

4: Sales Presentation and Pitching Skills

5: Negotiation and Deal Closing

6: Sales Technology and Automation

7: Building a Personal Brand in Sales

8: International Sales and Cultural Competence

9: Sales Leadership and Team Management

10: Sales Innovation and Future Trends

11. B2B Sales Empowerment

12. Aligning Sales Strategy with Business Goals

13. Incentive Structures and Motivation

14. Pricing Strategies in B2B Sales

15. Sales Enablement Tools and Technologies

16. Field Specialization and Sales Roles

17. Continuous Improvement and Adaptation

Sales Skills and Marketing Skills 2.0 : Updated Lectures II (2024)

  1. Big Data in Marketing

  2. Case Studies in Big Data for Marketing

  3. Capstone Project: Applying Big Data Concepts

  4. Pricing Strategies

  5. Market Analysis for Pricing

  6. Cost Analysis and Pricing

  7. Value-Based Pricing

  8. Psychological Pricing Tactics

  9. Dynamic Pricing Strategies

  10. Promotional Pricing Strategies

  11. Pricing Strategy Implementation and Optimization

  12. Adaptability and Resilience of Marketing, Social Media, and Sales Landscape

  13. Understanding Product Brand Positioning and Strategies

  14. Effective Communication Skills in Marketing and Sales

  15. Maintaining Professional Relationships in Sales and Marketing

  16. Social Media Marketing and Creating Engaging and Respectful Content

  17. Online Community Engagement for Diversity and Inclusion

  18. Customer Service and Respecting Customer Privacy and Confidentiality

  19. Sales Protocols and Etiquette Basics

  20. Professional Presentations for Sales and Marketing Department

  21. Customers or Clients Follow-up for Continuous Improvement

  22. Sales Leadership Protocols

  23. Time Management for Setting Realistic Deadlines and Goals

  24. Personal Brand Identity , Continuous Learning and Skill Development

  25. Adaptability in Sales, Marketing and Finding Opportunities in Adversity

  26. Sales and Marketing Meeting Protocols - for startup ventures

  27. Integrated Management Strategies: Optimizing Product, Sales, and Risk

  28. Analyzing Performance, Evaluating Campaign Effectiveness

  29. Marketing Strategies, Market Segmentation and Market Research

  30. Marketing Analytics

  31. Marketing and Branding for Financial Institutions

  32. Service Brand and Brand Loyalty in Services

  33. Analytics and Predictive Analytics of Marketing

  34. Customer Experience Strategy

  35. Pricing Strategies and Value-Based Pricing Approaches

  36. Marketing Sustainability

  37. Mobile Marketing and Leveraging Apps for Service Engagement

  38. Positive Word-of-Mouth and Referral Marketing Skills

  39. Influencer Marketing and Influencer Campaigns on Service Sales

  40. Social Media Strategy

  41. Marketing Services in Startups and Value Proposition for New Ventures

  42. Unlocking Success: Effective Marketing and Sales Strategies

In this master course you will learn 5 major topics, (Old Lectures)

1. Introduction of marketing, sales and sales skills

2. Types of Sales and Sales in Business

3. Marketing Vs Sales

4. Negotiation skills in sales

5. How to be a sales analyst

Enroll now and learn today !

Taught by

Dr. José J

Reviews

4.2 rating at Udemy based on 201 ratings

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