What you'll learn:
- Introduction to Digital Business
- B2C Channels
- B2B Channels
- Internal Digitalization
- 5 Ways of developing and monetizing
- PnL Analysis, Prices at channels
Welcome to course Professional Diploma in Digital Business Development by MTF Institute
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 208 countries and has been chosen by more than 380,000 students.
Course Author: Igor Dmitriev
Digital Transformation and Banking Expert
Education:
MBA, The Boston University
Master of Science at Engineering (Technical) Management,
The State University of New York at Buffalo
Master of Science at Informatics and Economics,
Six Sigma Black Belt
Experience:
Expert at Banking (> 18 years), FinTech & Digital (> 15 years),
Experienced Manager (> 14 years) with successful track of records
at personal and corporate entrepreneurship.
More than 12 years at worldwide banking groups such us
Societe Generale , Raiffeisenbank
Experience at roles: CEO, Head of Business, Chief Digital &
Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.
Digital Transformation: Digital transformation refers to the integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers. It involves leveraging digital technologies such as cloud computing, artificial intelligence, data analytics, Internet of Things (IoT), and others to streamline processes, enhance customer experiences, and drive innovation. Digital transformation isn't just about adopting new technologies; it's about reimagining business models and processes to stay competitive in the digital age.
Digital Business Development: Digital business development focuses on utilizing digital technologies and strategies to expand a company's reach, improve its products or services, and increase revenue streams. It involves activities such as digital marketing, e-commerce, online partnerships, and digital product innovation. Digital business development aims to capitalize on the opportunities presented by the digital landscape to grow the business and create new value for customers.
Importance for Companies and Managers:
Learning about digital transformation and digital business development is crucial for companies and managers for several reasons:
Staying Competitive: In today's rapidly evolving business environment, companies need to adapt to digital trends to stay competitive. Understanding digital transformation helps companies modernize their operations and keep pace with changing customer expectations.
Enhancing Efficiency: Digital technologies can streamline processes, automate tasks, and improve overall efficiency. Managers who understand digital transformation can identify areas where technology can be leveraged to optimize operations and reduce costs.
Expanding Reach: Digital business development opens up new avenues for reaching customers and expanding market reach. Managers equipped with knowledge of digital strategies can develop effective online marketing campaigns, explore new digital channels, and forge partnerships in the digital ecosystem.
Driving Innovation: Digital transformation fosters innovation by enabling companies to leverage data insights, experiment with new technologies, and iterate on products or services more rapidly. Managers who embrace digital transformation can foster a culture of innovation within their teams and drive continuous improvement.
Importance for Career Development or Building Your Own Business:
Improving skills in digital transformation and digital business development is crucial for building a successful career or starting your own business because:
Market Demand: Digital skills are in high demand across industries as companies seek to navigate digital disruption and capitalize on emerging opportunities. Having expertise in digital transformation and business development enhances your marketability and opens up career advancement opportunities.
Entrepreneurial Success: For aspiring entrepreneurs, understanding digital transformation and business development is essential for launching and scaling a successful business in today's digital-first world. It allows entrepreneurs to identify market gaps, develop innovative digital solutions, and effectively market their products or services online.
Adaptability: Digital technologies are continually evolving, so individuals who continuously improve their skills in digital transformation and business development remain adaptable to changing market dynamics. This adaptability is essential for long-term career growth and entrepreneurial success in a rapidly changing digital landscape.
