What you'll learn:
- Create and document a winning Pricing Strategy for Consumer Products
- Have a sound understanding of the 6 key factors that influence a Consumer Pricing Strategy
- Understand how key elements of the Pricing Strategy impact a Product P&L
This course will equip you with a good understanding of how largeconsumer brands (FMCG/CPG) set and manageproduct pricing in the real world. If you are looking for detailed academic theory then this course may not be for you.
Please view the "Course Overview and Structure" and "What is a Consumer Pricing Strategy?" free course videosbefore purchasing this course so you are clear on what you are about to purchase.
The course showcases in simple english the concepts behind pricing a consumer product, and then puts them to practicaluse with a detailed example. If you are not comfortable with the English language and basic Mathematics, then this course may not be for you.
You candownloadthe P&L and Category Analysis Gridtemplates in Excel, which youcan thencustomize for your brand or business.
In about 60 minutes of video you will gain from my 20+years of seniormarketing and category managementexperience with some of the biggest consumerbrands in the world across both developed and emerging markets
Whether you work for a large consumer product business or are a small business competing against the global brands or you are a start up in the food and consumer product space, this course will add to your understanding andcapability on pricing and category management, while helping youbein control of your P&L.
