What you'll learn:
- A key tactic to help you get buy-in for UX or your UX idea
- The formula to use this tactic in your own conversations, meetings, presentations, or pitches
- How to hook and hold attention when you're a "nobody" talking to "big wigs"
- When to recapture or redirect attention back to your "ask" (your request for UX buy-in)
- How to gracefully segue into using this tactic
- What to say immediately afterward to seal the deal
- What to say to solidify your authority to advocate for UX
How To Use Persuasive Cliffhanger Storytelling in Product Design to Pitch UX
Have you ever struggled to get buy-in for User Experience (UX) design? Or a specific UXidea?
Struggled to convince decision-makers to allow you to do UX for a project, and give you the support, time, and money to actually get the job done well?
Whether you’re casually talking to someone (a developer, junior designer, project lead) about the value UX brings to a project, or you’re presenting a UX proposal to a potential client, or you’re nervously pitching UX or a UX idea to leadership, in any of those cases you can significantly increase the likelihood that these people will pay attention to you by doing one thing.
This tactic works by setting up the conditions for your audience to lean-in and give you all-ears — well before you share, or ask for, anything.
This tactic is about creating a bit of mystery by sharing something at the beginning or during your conversation that encourages people to stay with you until you decide your audience is ready for the reveal.
If you're still reading, perhaps you're proof that this tactic works!
This course teaches you about this tactic and how to use it yourself to help you get buy-in for UX!
In this course you'll learn:
What this tactic is, and why it matters.
How to hook and hold attention when getting buy-in for UX, with several real-world examples.
The formula to use this tactic in your own conversations, meetings, presentations, or pitches. And we will look at each piece of the formula side-by-side with an example so you can see the real-world application.
How to build out your own version of this solution, and answers to the common questions I get.
Lastly, we will end with an action summary. So you have a nice concise list of action items and takeaways from this course.
There will be activities, downloadable PDFs, and you will have me to answer any questions!
One of the big problems we have is not knowing what to say when either:
(1) the conversation goes off on a tangent (like someone starts listing all the reasons why UX wouldn't be feasible), or
(2) when our audience’s attention starts to drift.
The solution taught in this course allows you to recapture and redirect attention. This tactic WORKS and is PROVEN.
It’s based on neuroscience and research about how the human brain receives and processes messages and ideas, like those about UX.
Once you’ve mastered this tactic, you will be able to... confidently pitch UX knowing that at any point, if someone starts to derail you or say that UX is not actually needed, you can gracefully redirect the conversation without them even realizing what you did. Or if your audience starts to space out, this tactic also works for recapturing their attention, snapping their brains back to your main point about UX.
There is a lot to know to become an expert at pitching UX, but this course teaches you that first skill! Allowing you to control attention! It’s not too much to overwhelm you. Just one core tactic to get you started and on the track to success :)
I designed this course for people who... have ever found themselves needing to advocate for UX to leaders, clients, or decision-makers. People who need support for UX so they can create USER-friendly experiences, but struggle to get decision-makers to take them or UX seriously.
This course comes with a 30-day money-back guarantee. If you are unsatisfied for any reason, you can get your money back, no questions asked.
I invite you to watch some of the free preview videos, where I also reveal what this tactic is.
If you're ready, I'm going to teach you the first skill to help you get buy-in for UX! I can't wait to see you in the course.
