SO YOU HAVE A GREAT IDEA - NOW WHAT?

• SOME OF THE CHALLENGES WITH TRYING TO TAKE AN IDEA FROM CONCEPT TO MARKET

INSIGHTS & CHALLENGES WITH BRINGING A NEW PRODUCT TO MARKET - Over the years I’ve had numerous students come to me & want to talk about a new product idea they have but aren't sure how to get started. Now instead of giving you a classroom lecture on product development and the steps involved, I'm going to share with you a personal experience, probably with more examples of what not to do than what to do.