What you'll learn:
- Set up and authenticate your own branded email sending domain
- Maximising email deliverability and avoiding Spam folder
- Create popular email automations to drive repeat purchases
- Email writing and design best practice
- Key email metrics and reporting
- Email segmenting and tagging
- Creating and organising your MailChimp audience
- Using third party integrations including Shopify
Send email marketing campaigns using MailChimp – the world's leading email marketing platform and a great opportunity for entrepreneurs.
Use MailChimp to promote your business and boost your income. You don't need any prior knowledge of email marketing or technical skills - if you can use a web browser, you are good to go!
This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:
Maximising email deliverability
Use and authenticate your own domain for email marketing
Implement popular email automation
Email content and design best practice
Reporting and metrics
Third-party integrations including Shopify
Each section has a written course summary, and once purchased, this course is available to students forever.
Course content and overview
This course is for you if you are a email marketing newbie or an experienced advertiser looking to improve your sales. You will learn about how to use MailChimp from start to finish. The course comprises over 8 detailed sections, each tackling an aspect of the MailChimp platform. At the end of the course, you will be able to:
Collect emails and build your list
Segment your listing using tags
Create email marketing campaigns using MailChimp
Create emails which drive traffic and convert
Integrate your MailChimp with Shopify
Use analytics to understand your performance
This course distils the instructor's enormous experience in online advertising and eCommerce 20+ digestible lessons. He is always happy to answer email questions and loves hearing from students.
