What you'll learn:
- In this course, you'll learn how to effectively communicate your business message to potential clients and describe what makes your business special
- By the end of this course, you'll have your business setup with a website and automated on social media
- By the end of this course, you'll be able to effectively run a Pay-Per-Click (PPC) advertising campaign
- By the end of this course, your web presence will be search engine optimized (SEO) so people search for your product/service will be able to find you
Learn how you can use the Internet and Social Media to promote and grow your local business, interact with current and potential clients, and dominate the local online presence for your business type.
We'll start by helping you craft your communication about your business by developing a unique selling proposition (USP) and create a Core Story or Stadium Pitch you can use to effectively tell people about what you do. You'll learn how education-based marketing is the best way to convince people to do business with you.
If you don't have a web site, you'll learn how to get an effective website, how to structure it, and how to optimize it so Google and other search engines can index it properly. You'll also learn how to use keywords in your web presence so you are being found by people looking for what you sell.
You'll learn how to set up an email list for ongoing marketing and how to blog effectively.
You will get your business set up on Google, Facebook, Twitter and LinkedIn and you'll learn how to save time using Hootsuite to manage your social media presence and interactions.
You'll also learn why Pay-Per-Click (PPC) advertising is the best form of paid advertising and how to set up a campaign on Google Adwords and on Facebook.
Most of the techniques reviewed are completely free and the few paid options are clearly explained so you can control how much you spend on marketing online. All you need is the desire to grow your business and reach out to people online.
