What you'll learn:
- LinkedIn Ads V/S Facebook Ads - Where should be you spending your advertising dollars on?
- LinkedIn Ads V/S Google Ads- Where should be you spending your advertising dollars on?
- How to get admin access of the company page
- How to get access to the LinkedIn Ads Account
- Setting up LinkedIn Insight Tag
- Setting up Conversion Tracking Using site wide insight tag
- Setting up Conversion Tracking using an event specific pixel
- Account Structure and Organization
- Selecting our Campaign Objective
- LinkedIn Ads Targeting
- Audience Expansion and LinkedIn Audience Network
- Bids and Budgeting for LinkedIn Ads
- Setting up Creatives for LinkedIn Ads
- Benchmarking of LinkedIn Ads
- LinkedIn Ads - Testing Strategy and Optimization Schedule
- Top 5 LinkedIn Ads Mistakes
- Frequently Asked Questions on LinkedIn Ads
LinkedIn Ads Course 2022 is designed to give Successful strategies for Selecting Right Campaign Objective, Ad Format, Bids and Budgeting, Targeting, Testing and Optimization which would help you to achieve higher Return on Ad Spend (ROAS).
The course covers
1. LinkedIn Ads V/S Facebook Ads - Where should be you spending your advertising dollars on?
In this lecture students will be learning about the difference between LinkedIn Ads and Facebook Ads and on which platform they should be spending their advertising dollars
2. LinkedIn Ads V/S Google Ads- Where should be you spending your advertising dollars on?
In this lecture students will be learning about the difference between LinkedIn and Google Ads and on which platform they should be spending their advertising dollars
3. How to get admin access of the company page
In this lecture students will learn how to get admin access to the company page
4. How to get access to the LinkedIn Ads Account
In this lecture students will learn how to get access to the LinkedIn Ads Account
5. Setting up LinkedIn Insight Tag
In this lecture students will learn how to set up LinkedIn Insight Tag onto your website
6. Setting up Conversion Tracking Using site wide insight tag
In this lecture students will learn how to set up Conversion Tracking using site-wide Insight Tag
7. Setting up Conversion Tracking using an event specific pixel
In this lecture students will be learning how to track conversion using an event specific pixel
8. Account Structure and Organization
In this lecture students will learn the theoretical aspect of how to name the campaign
9. Strategies for Selecting Right Campaign Objective
In this lecture students will be learning which campaign objective we should be selecting and which we should be avoiding
10. Strategies for Selecting the Right Targeting
In this lecture students will learn the theoretical aspect of targeting on LinkedIn as well as the best practices for targeting on LinkedIn
11. Bidding Strategy
12. Budgeting Strategy
13. Benchmarking
14. Testing Strategy
15. Optimization Schedule
