What you'll learn:
- How to use the TikTok platform to market your business successfully
- About businesses and organizations that have already leveraged the TikTok platform to get the word out
- How to engage with your audience on TikTok
- How to create viral videos and grow your TikTok account
- How the platform works and how the users interact with each other
- Tools, tips and resources to help you create better content, and grow your audience faster
- How to design content specifically for TikTok's algorithm
- How to create and post the right type of content, at the right time, for maximum exposure
- How to design and scale effective TikTok ad campaigns
- The secrets to the TikTok Algorithm and how to get millions of views for your videos
Requirements
Desire to use TikTok and social media to promote your business
Description
Effective TikTok marketing to get you more traffic, followers, likes (hearts), shares, sales and conversions so you can grow your business.
The TikTok social media platform has seen explosive growth over the last two years.
It now has 800 million users that are desperate for fun and exciting content and this is a massive opportunity for you to promote your business.
To be successful with TikTok marketing you need to know how the platform works and how the users interact with each other.
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WHAT YOU WILL ACCOMPLISH BY THE END OF THE COURSE
By the end of this TikTok marketing course you will be able to promote your business, personal brand, or products on TikTok, and get an increase in growth and engagement.
TikTok is a powerful, “short & sweet” social broadcasting platform that can play a very significant and positive role in any business’ online marketing strategy.
Advertising on TikTok could be one of the most impactful decisions you make in your business’ online marketing strategy. You will learn TikTok marketing fundamentals and many advanced strategies that professional marketers use to promote their business on TikTok. These strategies will get you more followers, shares, engagement, and people clicking on whatever you are promoting.
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WHO THIS COURSE IS FOR
If almost no one is clicking on things you post, or you have no idea how to get the most out of TikTok to promote your business, this course is for you. This course is also for long-time TikTok users who want to take their TikTok marketing to a new level.
After taking the course, you should be comfortable using TikTok to promote your business, and be able to grow your TikTok following and effectively promote your business on TikTok.
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HOW THE COURSE IS STRUCTURED
The course first gives you solid TikTok marketing fundamentals. After that, the course discusses various TikTok marketing strategies.
Learn the in's-and-out's of TikTok.
What Is TikTok all about?
Signing Up For TikTok
TikTok Walkthrough
Switching Your TikTok Personal Account Into a TikTok Pro Account
Branding Your TikTok Profile For Business
Creating Your First TikTok Video
Using “Discover” as a Powerful Marketing Tool
Creating A Hashtag Challenge
Increasing Reach By Cross Promoting Your TikTok Content On Other Social Platforms
How Businesses Use TikTok In the Real World
Tips For Setting Up A Profitable Influencer Marketing Campaign For TikTok
Best TikTok Video Ideas To Boost Your Brand
Encouraging TikTok Users To Generate Content For Your Brand
Running A Contest or Sweepstakes On TikTok The Right Way
Best TikTok Marketing Strategies To Increase Followers
TikTok Marketing Do’s And Don’ts
TikTok Marketing Premium Tools And Services To Consider
TikTok Marketing Success Stories
TikTok Marketing Frequently Asked Questions
Campaign objectives
Ad groups & targeting
Campaign setup
Campaign editing and optimization
TikTok Ads policies & best practices
Measurement and analytics
Best Practices For Using TikTok
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CLASS PROJECT
Project #1
Assess whether TikTok is the right platform for your business Download and install the TikTok app for your Android or iOS device
Think about a good username that reflects your brand
Write a compelling profile description
Switch your account to Pro for accessing TikTok Analytics
Learn how the app works and how users interact with each other Start watching videos and liking (hearts) if you enjoy them Follow other TikTok users each day so they will follow you back
Goal: Get yourself setup on TikTok and learn how the app works and the best way to interact with other users. Start getting followers by following others
Project #2
Identify the most popular TikTok videos and determine why they are popular
Learn how to use all of the special effects
Learn how to create a video “on the fly” from within the TikTok app
Learn how to edit your video and add special effects
Learn how to add a music clip to your video
Look at videos suitable for Duets and come up with your own ideas
Look at successful hashtag challenge videos and come up with your own ideas
Identify and use an app to schedule your video creation and posting
Goal: Familiarize yourself with the different types of content on TikTok and learn how to create these yourself.
Project #3
Find out everything you can about your audience and the hashtags they search for
Identify successful influencers and look at the hashtags they use for their popular posts
Identify your competitors and look at the hashtags they use for their popular posts
Checkout Seekmetrics and All Hashtag for additional hashtag suggestions
Goal: You need to identify the right hashtags to use with your video posts. They must be related to the content you are posting.
Project #4
Think about how you can start a hashtag challenge for user engagement
Come up with ideas that are suitable for videos that encourage user Duets
Identify those influencers you believe are a right fit for your brand and contact them for a potential collaboration
Add time limits to all of your challenges to encourage participation
Create a voice for your brand so that your content comes across as authentic
Look at ways to build your community on TikTok
Look at other brands to see how they have used TikTok to successfully market themselves
Check out to see if you can use TikTok ads in your country
Change your account to Pro so that you can check how you are doing using TikTok Analytics
Goal: Create a marketing strategy for TikTok to get the best results from the platform
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YOUR TEACHER - SCOTT D. CLARY
As a career sales and marketing executive & leader, I've worked with a wide variety of organizations and peers, training thousands of individuals on both the hard and soft skills required to excel in their career.
On a professional level, I've worked within all size companies, and I've sold and marketed (as well as lead teams that have sold and marketed) to some of the most iconic F500 / F100 brands throughout my career.
I'm fortunate to have over 100+ of my thoughts and insights on sales, marketing, technology, business and entrepreneurship published in outlets such as Forbes, Wall Street Journal, Hackernoon, The Startup and others.
I'm the host of the Success Story Podcast (1m+ downloads), author of the ROI Overload Newsletter (with 30k subs and counting), founder of ROI Overload, a Sales & Marketing Community. (250k Followers) Newsletter, Publication & Startup Resource and a career Sales & Marketing exec.
I talk about sales, marketing, growth and startups on Twitter or LinkedIn @scottdclary
