What you'll learn:
- Spy on your competitors
- Estimate the size of the market and value of customers
- Draw conclusion on the structure of the market
- Find ideas how to develop your business
- Validate your ideas for new business using market data
Many business mistakes are made due to insufficient market research. That's why I created for you this hands-on course so that you can see how with virtually no money you can research many important aspects like the size of the market or a particular segment, the sales tactics of competitors, customer preferences, etc.
This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried or supervised over 90 different performance improvement projects in different industries that generated in total 2 billion of additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 124 000 students including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.
I will show you 3 groups of market research methods:
Consulting methods
On-line methods
Off-line methods
Since we want you to be able to do market research on your own there will be very little theory and loads of nice examples in many fields. You will master the market research in fields such as retail, fast-moving consumer goods, the food sector, online businesses, services, and some off-line businesses. This training will be especially beneficial for small business owners, startups, and consultants. You will learn what mystery shopping, store-checks are, the bottom-up, the top-down approach, and others.
You will be able also to download many additional resources
Links to free presentations and movies showing examples of research
Links to books worth reading
Excels with calculations showing you how you can do the market research as well as analyses and draw conclusions
We will use the following tools:
Excel
SimiarWeb
Keywords Planner by Google
Facebook Audience Insight
Facebook
Mobile market applications
Slideshare
Youtube
Our own tools/formats
