What you'll learn:
- Define NPS (Net Promoter Score) and patient loyalty
- Understand the impact of the NPS on the success of healthcare organizations
- Understand the basic concept of the Kano model in healthcare
- Demonstrate how to use the Kano model to prioritize strategic initiatives.
- Know how to map a patient journey and understand its importance to the patient experience.
Note: This course was recently updated (Dec 2022)
This is the 2nd in a series of 2 courses on Patient Experience.
WHY IS THIS COURSE IMPORTANT?
The healthcare market is becoming very competitive these days. Patients are much more involved in the decision-making process of where they will take their "healthcare business". If the services they receive are excellent from their perspective, they will return to that healthcare provider as loyal "customers". If the experience is marginal or even worse, they will likely go elsewhere. This bad experience is multiplied by the patient's power to convince their family and friends to take their healthcare services to a different healthcare provider. This is exactly why patient experience is so important these days. Without loyal patients, healthcare organizations can face financial ruin.
WHAT WILL YOU LEARN IN THIS COURSE?
The 1st part of this course addressed the fundamentals of patient experience and the HCAHPS scores with a practical example.
In this course you will learn:
Net Promoter Score (NPS)
Kano Model: prioritizing patent experience initiatives
Mapping patient journeys
This course includes:
Video Lectures
Quiz to test your retention
Significant number of resources to do a deeper dive into this topic.
WHO IS THE IDEAL STUDENT FOR THIS COURSE?
You will learn a lot from this course if you are
Thinking about choosing healthcare as a career
Looking to advance your career in healthcare
Looking to expand your knowledge of healthcare to better perform your current job and better understand how it fits into the ecosystem of patient care and better serve those in need
Curious about everything and want to learn more about healthcare just for the sake of expanding your knowledge base.
WHAT IS YOUR TEACHING STYLE?
My teaching style is a very pragmatic one. I assume you know nothing about this topic and start with the foundation and build from there. Some of these concepts could be challenging, so I sprinkle in as many examples as I can, both non healthcare and healthcare, to assure full understanding of the topic. This is why I have appended "Plain and Simple" to all my courses.
WHY ARE YOU QUALIFIED TO TEACH THIS COURSE?
I spent 35 years in the designing and launching of medical imaging products and services. My career evolved from leading engineering teams, to becoming VP Marketing and then to president of a Healthcare IT firm. It is also based on 15 years of university teaching.
