What you'll learn:
- Basics of PPC (Pay-per-click)
- Navigating the Google Ads Interface
- Learn SEO vs SEM
- Keywords, Keyword Match Types, and Keyword Planner
- Creating Ads That Convert
- Building the Right Campaign Structure
- Bidding Strategies and Budget Selection
- Navigating the Search Terms Report
- Using Optimization Score for Recommendations
- How to Measure Results of Digital Marketing
In this Search 101 course you will learn the basics of paid search marketing and be able to build your first search campaign in under 2 hours. Have you ever wanted to master digital marketing and PPC? Are you thinking about advertising your new website or showcasing your new product? Then this is the best place to start. Search is the greatest opportunity for your business to succeed. Now it's time to learn the basics from a Google Ads professional.
Topics in this Search 101 course include the following:
Understanding digital marketing basics and why it matters
The difference between SEO and SEM
How to set up a Google Ads account
Detailed explanation of keywords and how to use them
Tips for making excellent creatives or ads
Choosing the right bidding strategy and budget
Building the best Campaign Structure
Measuring the results of your Campaign
Walkthrough of Search terms Report
Learn about Optimization Score
With over 4 years working specifically on Google Ads, Brandon is an expert that knows how to translate complex topics into easy to understand lessons. He's worked with thousands of clients and understands a wide variety of business models. His courses are straight forward and are perfect for beginners as well as professionals. If you have any questions feel free to reach out.
