What you'll learn:
- How to build a list of engaged contacts.
- How to craft the perfect marketing message.
- How to convert clicks into sales.
- How to nurture relationships with your contacts and turn them into loyal customers.
- What are the best practices for email design and copy writing.
- How to create A/B split test campaigns.
- How to achieve top email deliverability.
- What are the best practices for email personalization and segmentation.
Are you wondering ifthere is still a place for email? Orwhere does it fit with other digital marketing channels and tools? In this course, you’ll learn how to:
Harness the power of email subscription.
Craft the perfect marketing message.
Build a list of engaged contacts.
Convert clicks into sales.
Find out how to build an email list, nurture relationships, and convert them to loyal customers with this GetResponse Email Marketing course. This trainingcontains practical tips on list building, copy writing, email personalization, A/B testing, deliverability, and much more.
Meet our featured teachers:
Andrew Davis-a bestselling author and keynote speaker. Andrew teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
Jamie Turner-an internationally recognized author, speaker, and TV news contributor who has helped The Coca-Cola Company, AT&T, CNN, and other global brands tackle complex business problems.
Kath Payis CEO of Holistic Email Marketing, a world-renowned speaker, author and trainer. She is an avid practitioner of the holistic approach for email marketing and loves achieving great results for her clients.
Anna Ward-Deliverability Director for GetResponse. She’s the frontman for all things email delivery – investigating and analyzing delivery trends, communicating deliverability concepts, and working with ISPs and partners in anti-abuse.
Justyna Bakker-Rakowska-Email Marketing and Communications Manager for GetResponse. Her goal is to provide hands-on email and marketing automation best practices, tips, and ideas to fellow GetResponse users.
Michael Leszczynski-Content Marketing Manager for GetResponse. His main mission is to provide valuable educational content for marketers – those just starting out as well as already rocking in the online world.
