What you'll learn:
- How to Define Digital Strategy
- How to digitalize a business
- How to digitalize products
- Analyze the costs and benefits of digitalization projects
- Digitalize Sales & Marketing
- Digitalize Processes
- Model in Excel businesses with digital components
What is the aim of this course?
More and more firms are looking for ways to digitalize their operations. Since this is usually a new thing for them, they hire consultants to help them achieve this goal. When it comes to digitalization there are many options that you can consider. That’s why creating a strategy for digitalization is pretty challenging. To make your life easier, we have created a simple yet useful framework that will help you conduct digitalization projects for your customers. In this course, I will teach you how to define the digitalization strategy and perform fast and efficiently different types of analyses during consulting projects.
In the course you will learn the following things:
What options you should consider when defining the digitalization strategy
How to define the digitalization strategy
How to analyze the benefits of digitalization in Excel
How to model in Excel businesses that have a big digital component
How to digitalize products, sales & marketing, and processes
This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 200 000 students including people working in EY, McKinsey, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.
I teach through case studies, so you will have a lot of lectures showing examples of analyses, and tools that we use. To every lecture, you will find attached (in additional resources) the Excels as well as additional presentations, and materials shown in the lectures so as a part of this course you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work.
Why have I decided to create this course?
Digitalization projects are fast-paced and require an analytical approach. You have to also master different skills and tools that you will be using during such projects especially generating potential ideas, analyzing in Excel, and creating simplified financial models. Most firms don’t give you the full toolbox that you need. This may lead to huge frustration during digitalization projects and a lot of inefficiencies.
Therefore, I have decided to create this course that will help students understand or refresh the main skills and tools that they need during Digitalization Projects. The course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project much easier. Thanks to this course, you will know what and how to do during Digitalization Projects. You will master how to analyze data and draw conclusions from the analyses. On top of that, you will also master the essential information related to defining Digitalization Strategy.
To sum it up, I believe that if you want to become a world-class Management Consultant or Business Analyst you have to have a pretty decent understanding of Digitalization Projects and analyses done during such projects. That is why, I highly recommend this course to Management Consultants or Business Analysts, especially those that will work on strategy and process improvement. The course will help you become an expert in Digitalization on the level of McKinsey, BCG, Bain, and other top consulting firms.
In what way will you benefit from this course?
The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you understand, and analyze businesses. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn:
What options you should consider when defining the digitalization strategy
How to define the digitalization strategy
How to analyze the benefits of digitalization in Excel
How to model in Excel businesses that have a big digital component
How to digitalize products, sales & marketing, and processes
You can also ask me any question either through the discussion field or by messaging me directly.
How is the course organized?
The course is divided currently into the following sections:
Introduction. We begin with a little introduction to the course as well as some general info on how the course is organized
Essential Concepts. We will start by looking and the essential concepts and the general framework that you can use to define the strategy of digitalization. This will help you define your next steps.
Digitalize Products. Digital products, help firms scale their business and stay relevant. In this section, we will see how you can explore this direction of digitalization.
Digitalize Sales & Marketing. The development of new solutions in digital technologies allows companies to quickly reach new customers. In this section, we will discuss how to digitize your sales and marketing.
Multichannel. Firms that sell both in offline and online channels are called multichannel firms. In this section, we will discuss some challenges that such an approach may create
Digitalize Processes. Firms devote a lot of attention to the digitalization of processes. This enables them to save a lot of money, move faster and provide a better customer experience.
Digitalization Case Studies. Now let’s look at some case studies that will show you the bigger picture of digital transformations. We will look at 3 different industries: healthcare, retail, restaurants, and hotels.
Modeling in Excel the Business. As a part of the digitalization project, you may be asked to model a whole new business in Excel. That’s why we will look at how such a model can be built.
You will be able also to download many additional resources
1. Useful frameworks and techniques
2. Analyses shown in the course
3. Additional resources
4. Links to additional presentations, articles, and movies
5. Links to books worth reading
At the end of my course, students will be able to…
Define Digital Strategy
You will know how to digitalize businesses
Digitalize Products
Analyze the costs and benefits of digitalization projects
Digitalize Sales & Marketing
Digitalize Processes
Model in Excel businesses with digital components
Who should take this course? Who should not?
Management Consultants
Business Analysts
Managers
Financial Controllers
Investment Analysts
Project Managers
What will students need to know or do before starting this course?
Basic or intermediate Excel
Basic knowledge of economics
Basic or intermediate knowledge of finance & accounting
