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Udemy

Digital Marketing 101: The Ultimate Beginner's Guide

via Udemy

Overview

Master Market Research, Branding, Funnels, Copywriting, SEO, Content and Social Media Marketing, ChatGPT and MORE!

What you'll learn:
  • Understand the fundamentals of market research and branding
  • Build a powerful digital marketing funnel to guide your customers towards conversion
  • Create an engaging content strategy that resonates with your target audience
  • Design visually appealing social media content using Canva
  • Master copywriting techniques to drive results
  • Develop effective social media strategies for platforms like Instagram, Facebook, and TikTok
  • Explore collaborations through influencer marketing to expand your brand's reach
  • Create your very own website for free
  • Build and optimize your own website with SEO best practices
  • Leverage ChatGPT to enhance your digital marketing efforts
  • Apply your knowledge with hands-on demos, workbooks, and assignments for real-world practice

Struggling to Make Digital Marketing Work for You? You’re Not Alone.

Many aspiring marketers, entrepreneurs, and freelancers dive into digital marketing only to find themselves overwhelmed by complex jargon, outdated strategies, and courses that promise results but fail to deliver actionable insights. Sound familiar?


If you're tired of wasting time and money on courses that leave you with more questions than answers, this course is designed specifically for you. We know how frustrating it can be to navigate the ever-changing digital landscape without a clear roadmap or practical skills.


Imagine feeling confident in your ability to launch campaigns, grow your audience, and drive real results for your business or clients—without the guesswork or overwhelm. This isn’t just another theory-heavy course. We’ve packed it with everything you actually need to succeed, from hands-on exercises to real-world strategies that work.


Why This Course Is Perfect for You:

In this course, you won’t just learn digital marketing—you’ll dive into practical, hands-on experience through exercises and real-world examples. We designed this course with you in mind, focusing on maximizing your learning without wasting time. We've cut out the fluff and only included what’s truly valuable for your digital marketing journey. Each lesson is carefully curated to help you gradually build a deep understanding of digital marketing and how to thrive in it. The course is thoughtfully organized—no long-winded rambling or unnecessary screen recordings to stretch out time. This is a content-packed, high-value course with clear, focused lessons. We’re bringing you the best because we know you deserve it! :)


What You'll Learn:


  • Market Research: Discover how to identify your target audience, analyze market trends, and gather insights that drive successful marketing strategies.

  • Branding: Learn to create a powerful brand identity that resonates with your audience and stands out in a crowded market.

  • Funnels: Understand the complete sales funnel process, from attracting leads to converting them into loyal customers.

  • Copywriting: Master the art of persuasive writing to craft compelling content that engages your audience and boosts conversions.

  • Content Creation and Content Marketing: Develop a content strategy that captivates and retains your audience through blog posts, videos, and social media.

  • Social Media Marketing: Explore effective techniques for growing your presence on major social platforms and driving engagement.

  • SEO Strategies: Optimize your website and content for search engines to increase visibility and attract organic traffic.

  • Data-Driven Decision Making: Use analytics to track performance, measure success, and refine your strategies for better results.

  • Creating a Free Website and Optimizing for SEO: Learn the steps to set up a free website and implement SEO best practices to enhance your online presence.

  • ChatGPT for Digital Marketing: Discover how to leverage ChatGPT for content creation, idea generation, and improving audience engagement.


By the end of the course, you'll be able to:


  • Design and execute effective digital marketing campaigns.

  • Boost your online visibility and brand recognition.

  • Drive meaningful traffic to your website and increase conversions.


Meet Your Instructors:

Hi, I’m Kristine, your lead instructor. With a degree in marketing and extensive experience in advertising, public relations, and digital marketing, I’m here to guide you through every step of your learning journey. In 2020, I took the plunge and started my own marketing business. Along the way, I've had the privilege of serving businesses from different industries for their social media marketing needs and coaching aspiring marketers, making me well-equipped to guide you on this digital marketing journey.


Joining me is Rose, an award-winning online course creator and bestselling Udemy instructor with over 80,000 students worldwide. Together, we bring a wealth of knowledge and a passion for teaching to make this course as engaging and valuable as possible.


Course Highlights:


  • Beginner-Friendly: We break down complex concepts into easy-to-understand lessons.

  • Interactive Content: Engage with practical exercises, real-world examples, and actionable insights.

  • Supportive Learning: Benefit from our expertise and guidance throughout your learning journey.


Ready to transform your digital marketing skills? Enroll now to start mastering digital marketing strategies and take your career or business to the next level. Explore our free previews and see for yourself how this course can make a difference. :)

Enroll today and start your path to digital marketing success!


Taught by

Rose Nene, Kristine Sacdalan and Paul Nene

Reviews

4.6 rating at Udemy based on 28 ratings

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