What you'll learn:
- How to identify a target audience.
- How to plan content topics that will attract and engage a target audience.
- How to research and gather information to create an informative, engaging piece of content.
- How to build a piece of content using the appropriate outline for your format.
- How to write a clean, compelling, and concise piece of content.
- How to edit and fact-check content.
- How to track content once it's published.
This is a beginner's guide to writing engaging, top-of-the-funnel content that pulls in your target audience. The curriculum teaches skills with the writer in mind.
In this course, I'll take you through the entire process for creating engaging blog posts and articles for any market. We'll begin with audience research and topic planning and go through the information-gathering, outlining, writing, editing, and tracking processes.
As I take you through the steps, you will choose your own topic and do your own audience research. You'll take what you've learned to build out an article or blog post of your own. I'll cover basic storytelling techniques, traditional journalism skills, and modern digital marketing strategies. By the end of the course, you should have a fully written piece that you can pitch to publications or publish for your own brand.
In-depth videos will teach you how to write headlines that get clicks, as well as hooks that keep your audience reading. Don't know what a hook is? Don't worry! I cover that, too! You'll also learn how to optimize your pieces for SEO using keywords, H2s, and headlines that address that ever-important user intent.
I'll teach you how to tell stories that people want to read!
