What you'll learn:
- Master the basics of AI-driven digital advertising on Google and Meta platforms.
- Learn to set up and manage effective Google Ads campaigns using AI tools.
- Gain proficiency in Meta advertising, optimizing ads for Facebook and Instagram.
- Understand how to navigate and utilize Google Analytics 4 for actionable insights.
- Develop skills to create compelling ad creatives with AI enhancements.
- Harness the power of Google Performance Max campaigns to maximize reach.
- Dive into Meta's Conversion API and Pixel for advanced targeting and tracking.
- Create robust advertising strategies using Audience Insights and segmentation.
- Optimize ad spend and improve ROI with AI-driven performance insights.
- Learn to craft persuasive ad copy and creatives that convert using ChatGPT.
- Prepare for sales success with structured Meta Ads campaigns and objectives.
- Explore the integration of GA4 with Google Search Console for comprehensive analytics.
Welcome to the AI-Powered Digital Advertising – your pathway to mastering the efficiency of digital advertising.
This comprehensive curriculum is designed to harness the power of AI to amplify your advertising efforts across Google and Meta platforms, leveraging cutting-edge tools like ChatGPT, Gemini AI, and the latest in Google Analytics 4 technology.
Section 1: Foundations of AI in Digital Advertising
Dive into the world of AI-enhanced advertising with a deep look into using ChatGPT and Gemini AI for content creation and campaign planning. Learn to:
Utilize ChatGPT for streamlined Facebook and Instagram marketing strategies.
Create engaging content for social media ads using AI.
Generate over 150+ creative ad variants with state-of-the-art Ad Creative AI tool.
Build effective buyer personas and social media plans with precision and ease.
Section 2: Google Ads Mastery
From setting up your account to launching AI-powered search campaigns, this section equips you with the skills to:
Navigate Google Ads account setup and link services for enhanced ad performance.
Deploy Google AI-powered search campaigns, maximizing reach and efficiency.
Section 3 to 5: Advanced Strategies in Google Advertising
Explore Google Performance Max campaigns and dive deep into Display Ads and audience targeting to:
Set up and optimize Performance Max campaigns with assistance from ChatGPT.
Create visually appealing reports using Google Looker Studio.
Utilize Google’s advanced targeting features to refine audience engagement.
Section 6 to 10: Mastering Meta Advertising
Learn the intricacies of Meta advertising from basic setup to advanced strategies:
Navigate through Meta Business Suite and Ads Manager like a pro.
Master the use of Meta Pixel and Conversion API for detailed audience tracking and re-targeting.
Harness the power of Meta’s AI-driven ad formats and targeting options to optimize campaign results.
Section 11 to 12: Driving Sales with Meta AI
Deepen your knowledge in Meta traffic ads and e-commerce strategies to:
Leverage Meta AI targeting for precise audience reach and impactful ad delivery.
Plan and execute sales campaigns that convert, using sophisticated budget optimization techniques.
Section 13: Google Analytics 4 Integration
Unlock the full potential of your advertising efforts with GA4 to:
Set up and navigate Google Analytics 4 for detailed performance insights.
Integrate Google Search Console with GA4 for enhanced data analysis and decision-making.
Section 14: Career Advancement
This final section is dedicated to using digital advertising skills to advance your career:
Negotiate better job offers and benefits using strategies formulated with ChatGPT.
Optimize your LinkedIn profile to reflect your expertise and attract more professional opportunities.
Enroll now and transform your digital advertising skills with AI-enhanced techniques that will set you apart in the industry.
Whether you're looking to improve your business’s online presence or aiming for career advancement in digital marketing, this course offers you the tools and knowledge to succeed in today’s fast-paced digital landscape. Join us on this transformative journey and become a leader in AI-powered digital advertising.
Ing. Tomáš Morávek & Team,
Internet Efficiency Awarded Digital Marketing Expert
