Executive Diploma in Corporate Entrepreneurship

• The essence of corporate entrepreneurship
• Difference between entrepreneurship and intrapreneurship, types and examples
• Challenges of corporate entrepreneurship
• Types of intrapreneurs in company, how to develop them, how to lead them and how to become intrapreneur
• Models of corporate entrepreneurship
• Growth hacking
• Engines of growth, market expansion theory, growth matrix
• Corporate venturing

Welcome to program: Executive Diploma in Corporate Entrepreneurship

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 208 countries and has been chosen by more than 380,000 students.

The Executive Diploma in Corporate Entrepreneurship is a program designed to equip professionals with the advanced skills, strategies, and visionary thinking required to navigate the intricate world of modern corporate entrepreneurship. This course offers a deep exploration of the dynamic landscape of corporate innovation and entrepreneurship, covering an array of topics that are crucial for individuals aiming to spearhead innovation, drive growth, and foster entrepreneurial cultures within established organizations.

Course Outline:

Understanding Modern Corporate Entrepreneurship:

The Role of Innovation: Analyzing the central role of innovation as the driving force behind corporate entrepreneurship and market disruption. Distinguishing Entrepreneurship from Intrapreneurship.

Comparative Analysis: Differentiating between external entrepreneurship and internal intrapreneurship, emphasizing their distinct attributes and applications.

Real-world Case Studies: Exploring diverse examples of both entrepreneurship and intrapreneurship to showcase their practical implications.

Exploring Intrapreneurship Types and Case Studies:

Categories of Intrapreneurial Endeavors: Investigating various forms of intrapreneurship, including product innovation and process enhancement.

Intrapreneurship Success Stories: Examining case studies of successful intrapreneurial initiatives within renowned organizations across industries.

Challenges of Cultivating Corporate Entrepreneurship:

Identifying Obstacles: Analyzing the inherent challenges that organizations face when attempting to foster a culture of corporate entrepreneurship.

Strategies for Overcoming Challenges: Developing proactive strategies to address resistance to change, risk aversion, and organizational inertia.

Taxonomy of Intrapreneurial Personalities:

Intrapreneurial Archetypes: Defining different profiles of intrapreneurs, including idea generators, project champions, and disruptive catalysts.

Nurturing Intrapreneurial Talent: Strategies for recognizing and nurturing individuals with intrapreneurial potential within the workforce.

Nurturing and Leading Intrapreneurs:

Fostering a Supportive Ecosystem: Creating an environment that encourages creativity, experimentation, and calculated risk-taking.

Empowerment Strategies: Providing intrapreneurs with resources, autonomy, and mentorship to propel their innovative endeavors.

Becoming an Intrapreneurial Leader:

Personal Transformation: Cultivating the mindset and skillset necessary for individuals to lead with intrapreneurial spirit within their roles.

Influence and Impact: Strategies for inspiring teams, driving change, and championing innovation from within.

Diverse Models of Corporate Entrepreneurship:

Frameworks for Integration: Exploring a spectrum of models and frameworks organizations can adopt to infuse entrepreneurial principles into their DNA.

Case Studies: Analyzing the practical implementation of various models in successful corporate entrepreneurship initiatives.

Unlocking Growth with Strategic Innovation:

Growth Hacking Strategies: Delving into the innovative techniques and agile approaches that drive rapid business expansion.

Engines of Growth: Investigating the mechanisms that fuel accelerated growth in startups and established enterprises.

Market Expansion Theories and Growth Matrices:

Market Penetration vs. Expansion:

Exploring market expansion theories and their pivotal role in strategic decision-making for growth.

Growth Matrix Applications: Applying growth matrices to identify growth opportunities, allocate resources, and diversify product portfolios.

Corporate Venturing and Innovation Ecosystems:

Corporate Venturing Strategies: Understanding the concept of corporate venturing and its impact on driving innovation through external partnerships.

Navigating Innovation Ecosystems: Examining how organizations can collaborate with startups, academia, and research centers to fuel innovation.

Importance for Companies and Employees:

The landscape of modern business is marked by rapid technological advancements, evolving customer preferences, and dynamic competitive pressures. In such an environment, corporate entrepreneurship stands as a beacon of resilience and adaptability for organizations. The Comprehensive Executive Diploma in Corporate Entrepreneurship Excellence serves as a critical learning pathway for companies seeking to stay at the forefront of innovation and leverage entrepreneurial agility to secure sustainable growth.

For Companies:

Cultivating Innovation Culture: The course equips companies with the tools and methodologies to foster an innovation-driven culture, enabling them to stay ahead of disruption and drive continuous improvement.

Seizing New Opportunities: Organizations that embrace corporate entrepreneurship are better positioned to identify emerging market trends, seize untapped opportunities, and create innovative solutions that resonate with customers.

Navigating Disruption: The skills gained from this course empower companies to navigate disruptive forces by fostering an agile mindset, encouraging creative problem-solving, and capitalizing on change.

For Employees:

Career Acceleration: Individuals equipped with corporate entrepreneurship skills become invaluable assets to their organizations. They are poised to take on leadership roles, drive strategic initiatives, and contribute significantly to their companies' growth trajectories.

Entrepreneurial Skillset: Learning the art of corporate entrepreneurship imparts a versatile skillset that transcends job titles. Professionals gain the ability to identify market gaps, propose innovative solutions, and drive change even from within established hierarchies.

Personal Branding: Embracing corporate entrepreneurship fosters a reputation for being a proactive, innovative, and dynamic professional. This can open doors to exciting career opportunities and help individuals stand out in competitive job markets.

Leveraging Corporate Entrepreneurship for Career and Business Ventures:

The Executive Diploma in Corporate Entrepreneurship not only equips individuals with skills to thrive within organizations but also empowers them to embark on entrepreneurial journeys of their own.

Career Advancement: Professionals who demonstrate a keen understanding of corporate entrepreneurship principles are more likely to be considered for leadership positions. Their ability to drive innovation and adapt to changing business landscapes makes them indispensable assets to any organization.

Entrepreneurial Endeavors: Armed with the mindset and skillset of corporate entrepreneurship, individuals are well-equipped to transition from being employees to becoming successful entrepreneurs. The course nurtures the spirit of calculated risk-taking, resource optimization, and strategic thinking – all essential components for entrepreneurial success.

The Executive Diploma in Corporate Entrepreneurship Excellence offers a transformative learning experience that bridges the gap between traditional business approaches and the demands of a rapidly evolving market. It empowers companies to become innovation powerhouses and individuals to carve out exceptional career trajectories or entrepreneurial journeys. Enroll in this program to embark on a transformative journey that merges innovation, leadership, and business acumen into a potent catalyst for growth and success.