What you'll learn:
- You would be able to develop complete strategic communication plans for brands
- You will learn how to practically reverse engineer competitors communication plans
- You will learn how to analyze and identify key macro, business and consumer trends when complete information is not easily available
- You will learn the fast way to do audience identification and segmentation
- You will learn how to identify and create engaging messages that will lead to more effective communications
- You will learn how to put all of the above in a one-page holistic plan
Dive into the exciting world of brand communication strategy with our course. You'll learn how brands communicate and convince people to buy their products. I've cut out the fluff, so you get straight to learning how to create effective communication plans.
BY THE END OF THIS COURSE, YOU'LL START THINKING LIKE PRO STRATEGISTS DO
HERE'S WHAT YOU'LL LEARN:
- Understanding the role of a brand
- Identifying stakeholders who are important to the brand
- Deciding which of these groups matters most or audience prioritization
- Figuring out the main target audience
- Examining the larger market environment or macro environments
- Learning from what competitors do
- Grasping consumer behavior patterns
- Crafting effective messages
- Combining all these elements into a solid communications plan
By the end of this course, you'll be equipped to craft communication plans that are effective in real-world scenarios.
WHAT MAKES OUR COURSE DIFFERENT
With 30 years in the advertising field, I've put together this course based on my experiences. It includes knowledge from actual projects and training sessions I've conducted. While the advertising world has evolved, the fundamentals of effective communication haven't changed. This course offers practical insights, case studies, tips, and resources for everyday use.
WHAT THIS COURSE DOES NOT INCLUDE
We won't be covering brand management aspects like brand structure, managing multiple products, or brand expansion. Those are part of a broader marketing field.
WHY YOU SHOULD SIGN UP FOR THIS COURSE
This course is ideal if you're involved in any aspect of commercial communications. Here's why you should join:
- Gain a thorough understanding of communication planning
- Enhance your skills in analyzing audiences and markets
- Learn how to present your plans in a simple yet effective manner to any audience"
Finally, and importantly, if you find that the course hasn't enriched your knowledge, you have the option to request a refund within 30 days of enrollment.
