What you'll learn:
- What are blogging and influencer marketing?
- The difference between influencers and bloggers
- The best platforms for blogging
- How to create the right kind of content
- How to set goals and objectives for collaborations with bloggers
- How to search for bloggers to work with
- How to analyze bloggers' profiles
- How to brief bloggers
- How to measure the results of your influencer marketing campaigns
- How to create an effective influencer marketing strategy
Influencer marketing is one of the most powerful approaches you can use to raise awareness for your brand. By partnering with influencers who have a large and engaged following on social media, businesses can drive traffic to their websites and increase sales. Additionally, influencer marketing can be less expensive than other forms of advertising, allowing businesses to reach a wider audience without depleting their budget.
Do you want to learn more about influencer marketing, blogging or collaborating with bloggers to promote your brand? This course will show you exactly how to create an effective plan for your business, regardless of your size and subject.
DURING OUR TRAINING, WE’LL BE TAKING A DEEP DIVE INTO:
What is blogging?
Platforms for blogging
What is influencer marketing?
Influencer marketing marketplace: statistics, trends, and forecasts
Content creation: copywriting
Types of bloggers: nano bloggers, micro bloggers, mid-tier bloggers, and millionaire bloggers
Brand goals and objectives for blogger collaborations
Searching for bloggers: manual monitoring, recommendations, special services
Analytics of blogger profiles: ways to recognize inefficient accounts (cheats, bots, giveaways)
Communication with bloggers (briefings)
Evaluation of the effectiveness of a blogger collaboration (metrics to evaluate)
Creative ways to collaborate with bloggers (examples)
Free ways to get your content posted by bloggers
Creating blogger packs (examples)
Step-by-step instructions for working with influencers (useful services)
YOU’LL HAVE THE OPPORTUNITY TO LEARN INFLUENCER MARKETING AND BLOGGING FROM TOP DIGITAL MARKETING PROFESSIONALS:
We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.
I've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).
We've launched over 1,500 successful marketing strategies and campaigns throughout our careers.
Over 610,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.
Instructor Zoya Lobod — master in Sociology, certified specialist by Google and Meta, graduated from Influencer Marketing Strategy at Rutgers University.
OUR INFLUENCER MARKETING TRAINING INCLUDES:
Theory: 2+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow
Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable
Lifetime access to the course and any future updates
24/7 Support: If you have questions, I will always be willing to answer
Complete the course and receive an Udemy certificate
SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee.
In 2023, understanding influencer marketing and blogging strategies will be critical for developing successful campaigns and delivering exceptional results for brands.
Join our Influencer Marketing and Blogging course today and learn how to leverage the power of influencers to take your business to new heights!
