What you'll learn:
- Know the basics of an ICO and understand the difference between ICO and traditional crowdfunding, venture capital and IPO (initial public offering).
- Analyze the historical and current ICO market trends.
- Discover the difference between a coin and a token.
- Find out the nature of tokenization and how you could embrace its strength for fundraising.
- Learn the true meaning of token economy by examples.
- Discover the difference between an ICO whitepaper and a business plan.
- Know the popular blockchains for ICO and why they are most commonly used.
- Understand the intrinsic processes involved in running an ICO campaign from top to bottom.
- Learn by examples on how token allocation should be tailored for an ICO.
- Learn what is an airdrop and bounty program and how they are conducted.
- Understand the importance of KYC (Know Your Customer) or AML (Anti Money Laundering) policy in an ICO campaign.
This course offers the fundamental knowledge of ICO (Initial Coin Offering) for any beginners - with or without experience in cryptocurrency. You may haveheardthat most ICOs are scams or majority fail within thefirst year. But not all ICOs are doomed from the startif you know what you're doing. Successful ICOssuch as Ethereum's very own back in 2014 and some recent ones like Kik ($100 million), Bancor ($153 million), Telegram ($1.7 billion) and EOS ($4 billion) that raised billions of dollars in total.
The instructor was an ICO consultant for four ICO companies and the current Korean ambassador for StartupToken. He's also the Global Chief Consultant ofKorea Blockchain Entrepreneur Association (KOBEA).
You will discover the what, why and how an ICO works. Understand the entire structure of an ICO campaign and what are the processes involved in achieving its funding goal.
