What you'll learn:
- Account Based Marketing
- Account Base Marketing
- ABM
- Demand Generation
- Account Based Marketing Strategy
Attention B2B Marketers, Salespeople & Entrepreneurs!
Are you looking to generate short-term pipeline and revenue? Are you excited about the prospect of account-based marketing but don't really know where to start? I'm going to show you, step-by-step, how to create account-based marketing campaigns to generate pipeline.
Learn how to:
Generate pipeline revenue and qualified leads quickly
Execute an ABM advertising campaign in LinkedIn
Generate millions of dollars in pipeline revenue (theoretically, no promises!)
Develop an account-based marketing strategy for content and email nurturing
Replicate the success of high-impact ABM direct mail campaigns
How to do account-based targeting and advertising through Twitter, Google, and Facebook
Build a targeted list used using various methods
Track performance using the latest ABM-style marketing funnels
Identify and leverage people who influence your target accounts
Integrate cold email and other tactics into your ABM campaigns
This course is primarily for business-to-business marketers who want to start executing an account-based marketing strategy to generate pipeline revenue. Entrepreneurs, product managers, salespeople, and business development managers may also benefit from this course.
This course includes real case studies, step-by-step instructions on building campaigns, some strategic frameworks in action, and advice from a veteran marketing executive.
I have 11 years of experience marketing for companies including Sony and a Google-backed startup. I also have an MBA in marketing from the Kellogg School of Management, taught college-level marketing, and published numerous marketing books. I am also a program advisor for a university MBAprogram.
