A/B Testing for Business Analysts

Overview

The A/B Testing course provides students with the foundational knowledge to design and analyze A/B tests to create business insights and support decision making. You will learn:

The fundamental principles of experiment design
How to design and analyze randomized design experiments
How to design and analyze matched-pair design experiments

Throughout this course you’ll also learn the techniques to apply your knowledge in a data analytics program called Alteryx.

This course is part of the Business Analyst Nanodegree.

Syllabus

A/B Testing Fundamentals

Learn how to select control and treatment units and variables for A/B tests.,Select the correct experiment design for an A/B test.

Randomized Design Tests

Learn how to select the unit of diversion and duration for a randomized test.,Select variables for a randomized experiment.,Be able to interpret randomized design experiment results.

Matched Pair Design Tests

Learn how to match control units to treatment units.,Determine the duration of the test.,Interpret matched pair design experiment results.

Matched Pair Practice

Go through an end to end example of a matched pair A/B test.,Get step by step instruction to set up and analyze the test.,Use trends to match target and control units.