Business Fundamentals

Overview

Do you speak “business"? You will. This program is designed to give you the terminology, concepts, and frameworks necessary to understand businesses, to unpack their constituent parts, and to build your own toolkit for strategy and decision-making. You will get a general overview of the basic techniques of strong communication, both oral and written. It will also cover marketing, which is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy.

Syllabus

Courses under this program:
Course 1: Business Foundations

This is business in a nutshell; learn key concepts and frameworks that underpin business.

Course 2: Business Communications

Learn how to communicate effectively in a business setting: understand diverse audiences and build sound arguments.

Course 3: Introduction to Marketing

Learn the fundamentals to marketing, including strategies and tools used across industries.

Courses

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6 weeks, 3-5 hours a week, 3-5 hours a week
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Do you speak “business"? You will. This course is designed to give you the terminology, concepts and frameworks necessary to understand businesses, to unpack their constituent parts, and to build your own tool-kit for strategy and decision-making.

Whether you are just starting out or looking to fine tune your education, this course introduces basic concepts and frameworks that can be applied across markets, at all levels of business. The course kicks off with core value propositions and moves through a business model framework, competition and macro environmental tools, theories of disruption, basic accounting literacy and concludes with an integrated look at business functions.

This course, part of the Business Fundamentals Professional Certificate program, sets the stage with a big picture perspective on business.
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6 weeks, 3-5 hours a week, 3-5 hours a week
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This course, part of the Business Fundamentals Professional Certificate program, will sharpen your writing, presentation, and interpersonal communication skills to help you succeed in the business world. You will learn a range of successful practices and guidelines that have been derived from both research and experience.

You will learn strategies for honing your communication style, improving clarity, conciseness and impact. By the end of the course, you will be able to think strategically about all forms of communication, and communicate with diverse audiences.