Embark on your own business enterprise with the help of this course that provides a detailed roadmap for starting, nurturing, expanding, and eventually selling a business.
Overview
Syllabus
- By This Professor
- 01: How to Come Up with a Great Business Idea
- 02: Understanding Your Market
- 03: Prototypes-Making Your Idea a Reality
- 04: Defining Your Business Model
- 05: Picking Your Business Structure
- 06: Starting Your Business Plan
- 07: Market Analysis and Marketing Strategy
- 08: Business Logistics and Operations
- 09: Organizational Structure and Management Teams
- 10: Income Statements and Balance Sheets
- 11: Cash Flow Statements and Performance Measures
- 12: Conducting Risk Analysis
- 13: Finishing Your Business Plan
- 14: How to Finance Your Business
- 15: From Your Home Office to Social Media
- 16: Starting a Family Business
- 17: Buying a Franchise or Other Business
- 18: Understanding Intellectual Property
- 19: Managing Human Resources
- 20: The Customer's Experience and Your Brand
- 21: Entrepreneurial Perspectives
- 22: Entrepreneurial Exhaustion
- 23: Entrepreneurial Leadership
- 24: The Successful Entrepreneur
Taught by
Michael G. Goldsby, Ph.D.
