This course aims to provide basic formal training to budding professionals, social workers, and students in the role of strategic communication in sustainable development.Course Goals:1. To help the students understand the role of communication in sustainable development2. To help students use strategic communication to solve problems of sustainable developmentINTENDED AUDIENCE: Elective, UG/ PG in Management/ Social Welfare.INDUSTRY SUPPORT: All major corporate houses for training in Corporate Social Responsibility/ Management of their in house foundations etc.
Strategic Communication for Sustainable Development
Indian Institute of Technology, Kharagpur and NPTEL via Swayam
Overview
Syllabus
Week 1:
- Introduction to sustainability communication (30 minutes)&
- Why is communication important for sustainable development (30 minutes)
- Approaches to sustainability communication (1 hr)
- Sociological & psychological perspectives of sustainability communication
- Sustainability communication: A systemic-constructivist perspective
- Strategies for sustainable development
- What is strategic communication?
- How is strategic communication related to sustainable development?
- Steps of strategic communication for sustainable development
- Applications of strategic communication in sustainable development
- Best practices in strategic communication in sustainable development
Taught by
Prof. Aradhna Malik
