Special Services Marketing in India

Overview

1. Understand the concept, types and characteristics of Services2. Know interesting facts about growth of services in India in past few decades3. Make the students aware of reasons behind the growth of services in India4. Introduce various rapidly changing services that are contributing to Indian Economy5. Make the students know about quality issues in services
Keep the students informed regarding international business in services sector

Syllabus

COURSE LAYOUT

Weekly Plan
Week 1 : Introduction to Service SectorWeek 2 : Marketing of Banking ServicesWeek 3 : Insurance Marketing ServicesWeek 4 : Tourism Services MarketingWeek 5 : Hospitality Services MarketingWeek 6 : Health Care Services MarketingWeek 7 : Marketing of Educational & Other ServicesWeek 8 : Issues in Quality control & Other Services