Overview

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The course provides an introduction to the study of media and mediated communication from a sociological perspective, focusing on the societal role and importance of traditional and new media. To put it simply it provides a basic understanding of the correlation between media and functioning of the society and vice versa. It is important for media students as such understanding is important to understand whether mass media have any impact on social structure and vice versa. Communication in contemporary times are mediated and this mediated communication has become important cultural force.The approach is interdisciplinary therefore draws from various sub fields of media and sociological studies. Media systems and media organizations, media users, and media effects are avidly discussed in the course. Furthermore, it discusses Media economy, media representation, media and globalization, how media and communication influence the society and various such aspects with strong theoretical framework. It also focuses on research using the sociology of media framework.

Syllabus

Week 1 23/1/2023-/1/2023Module 1. Introduction to Media StudiesModule 2. The Sociological ImaginationModule 3. Key debates in Media Studies
Week 2 30/1/2023-5/2/2023Module 4. A sociological approach to Media StudiesModule 5. Researching Society and CultureModule 6. Types of Research Paradigms
Week 3 6/2/2023-12/2/2023Module 7. Researching Media EffectsModule 8. Impact of Media on Society : Case StudyModule 9. Marxist Paradigm I
Week 4 13/2/2023-19/2/2023Module 10. Marxist Paradigm IIModule 11. Non- Marxist Theories IModule 12. Non- Marxist Theories II
Week 5 20/2/2023-26/2/2023Module 13. Feminist Theories: A sociological approach IModule 14. Feminist Theories: A sociological approach IIModule 15. Feminist Theories and Media Studies
Week 6 27/2/2023-5/3/2023Module 16. Towards a semiotic sociologyModule 17. The semiotics of Mass CommunicationModule 18. Semiotics as a method to study media text – Case Study
Week 7 6/3/2023-12/3/2023Module 19. New Media and SocietyModule 20. New Media & Digital CultureModule 21. Production and control in old vs New Media
Week 8 13/3/2023-19/3/2023Module 22. Representation of gender in popular mediaModule 23. Representation of gender/women in popular media case studyModule 24. Stuart Hall: Representation & the Media
Week 9 20/3/2023-26/3/2023Module 25. The application Stuart Hall Audience ReceptionModule 26. The changing nature of Media audienceModule 27. Case Study - Audience Reception Analysis of popular media text
Week 10 27/3/2023-2/4/2023Module 28. Analysing Media Content IModule 29. Analysing Media Content IIModule 30. The influence of ideology on content I
Week 11 3/4/2023-2/4/2023Module 31. The influence of ideology on content IIModule 32. Media and Globalization IModule 33. Media and Globalization IIModule 34. Media and technology
Week 12 10/4/2023-16/4/2023Module 35. How media shapes human behaviourModule 36. How media shapes human behaviour IIModule 37. Stereotyping in the MediaModule 38. Media Litracy: Understanding how mainstream media works
Week 13 17/4/2023-23/4/2023Module 39. Journalism and the Public SphereModule 40. How Audience Use Media and Gratify themselvesModule 41. Cinema , Society and Culture IModule 42. Cinema , Society and Culture II
Week 14 24/4/2023-30/4/2023Module 43. Cinema as a tool for DevelopmentModule 44. Media Economics and SocietyModule 45. Advertising and SocietyModule 46. Marketing Communication and Society
Week 15 1/5/2023-7/5/2023Module 47. Review of recent literatureModule 48. Review of recent literatureModule 49. Research designModule 50. Research design using 'sociology of Media' framework