Platform Business Models

This course provides a strategic perspective to understanding platform business models. In contrast to traditional pipeline businesses, platform business models need different treatment, both in terms of strategies and operations. This course will discuss the unique economics of platform businesses, and the specific decisions leaders in platform firms need to take.This MOOC on platform business models will take a strategic perspective to understanding business that operate as platforms. In contrast to conventional pipeline business models, platform business model firms make certain unique decisions.Prerequisite: Basic understanding of micro and macroeconomics; and competitive strategyThe first module of this course will introduce the learner to the core concepts around platforms and network economics. The second module will elaborate on network effects in the context of platforms and ecosystems, and provide insights into how platforms mobilize their networks and solve the penguin problems.The third module elucidates the criteria used by platform firms in their pricing decisions and introduces the various pricing models available for platform pricing. The fourth module highlights the value architecture of platform firms, including trade-offs around openness and proprietary nature of complement engagements. The final module provides insights into competing in a platform ecosystem, including managing oligopolistic markets, and issues in regulating platforms.What you'll learnUnderstand and apply the important analytical approaches and frameworks that underlie the domain of corporate strategyAppreciate how multi-business firms create and appropriate value through diversification, vertical integration, strategic alliances, mergers & acquisitions and globalization.Learn how to manage (a) a diversified company; (b) outsourcing; (c) alliances; (d) post-merger integration and (e) a multinational firm.