Media Management

Media management refers to the strategic planning, organisation, and control of media resources and activities within or across various media platforms. It involves overseeing media content's production, distribution, and consumption while ensuring efficient use of resources, adherence to regulations, and alignment with organisational goals. Media managers are responsible for decision-making related to content creation, audience engagement, revenue generation, technological advancements, and overall business operations within the media industry. They play a crucial role in navigating the dynamic and rapidly evolving landscape of media, adapting to market trends, technological innovations, and societal changes to ensure the success and sustainability of media organisations.This media management course is designed to provide a comprehensive understanding of managing media organizations within the fast-evolving media landscape. This course covers essential concepts and strategic approaches crucial for understanding how media organizations operate in a competitive and digitally-driven environment.After completion of this course, the student will be able:1.To recall and define the key concepts, principles, and functions of media management across various media platforms, including print, electronic, and digital media.2.To explain and interpret the media industry's ownership patterns, regulatory frameworks, and economic aspects, including issues related to monopolies, conglomerates, and market forces.3.To critically analyse the challenges and opportunities media businesses face, including ethical, legal, and technological considerations, and identify strategies to address them.4.To evaluate the role of media entrepreneurship, government policies, and regulations in shaping the media landscape, including the impact of foreign equity and emerging media sectors.5.To apply theoretical knowledge and practical skills to design and manage media organizations, including finance, advertising, human resources, content management, and digital media platforms.