The course is developed to enable the undergraduate students to get a comprehensive understanding of the communication of environmental themes and issues. Being an interdisciplinary area, the course covers the essential elements of environmental studies and a detailed account of environmental communication. Though designed as an independent one, this course can also be taken as a supporting course to the University Grants Commission’s mandatory course titled Environmental Studies now stipulated at undergraduate level. This course offers sufficient understanding on a wide range of areas from public communication campaign to environmental communication skills required for print, audio, visual and digital communication media. In addition to this, the course covers nature and wildlife photography, public relations and corporate communication that are essential for movements and governmental and non-governmental agencies working for environmental awareness and protection.
Overview
Syllabus
Week 1Day 1 : Module 1- Environmental Communication : Definition, Scope and Importance
Day 2 : Module 2 -Basics of Environmental Literacy Day 3 : Module 3 -Ecosystems Day 4 : DiscussionDay 5 : Assignments
Week 2
Day 1 : Module 4 - Natural resources and associated problems Day 2 : Module 5 - Major Environmental Issues and strategies Day 3 : Module 6 - Need for Public Awareness about Environmental Issues Day 4 : DiscussionDay 5 : Assignments
Week 3 Day 1 : Module 7- Public Understanding of Biodiversity conservation Day 2 : Module 8 - Public Understanding of Environmental Pollution Day 3 : Module 9 - Public Understanding of Climate change Day 4 : DiscussionDay 5 : Assignments
Week 4
Day 1 : Module 10 - Major Government Institutions for Environmental Protection Day 2 : Module 11- Major International Agencies for Environmental Protection Day 3 : Module 12- NGOs in Environment Day 4 : DiscussionDay 5 : Assignments
Week 5
Day 1 : Module 13 - Planning Environmental Communication CampaignDay 2 : Module14 - Audience Analysis for Environmental CommunicationDay 3 : Module15 - Message Development for Environmental CommunicationDay 4 : DiscussionDay 5 : Assignments
Week 6
Day 1 : Module16 - Characteristics of Effective Messages Day 2 : Module 17 - Developing Posters Day 3 : Module 18-Brochures , Pamphlets, Press Releases Day 4 : DiscussionDay 5 : Assignments
Week 7
Day 1 : Module 19 - Media Selection Day 2 : Module 20 - Characteristics of Mass Media
Day 3 : Module 21- Environmental journalism
Day 4 : DiscussionDay 5 : Assignments
Week 8
Day 1 : Module 22 - Reporting Environmental Issues Day 2 : Module 23 - Environmental Reporting in Print Media
Day 3 : Module 24 - Environmental Reporting in Television Day 4 : DiscussionDay 5 : Assignments
Week 9
Day 1 : Module 25 - Environmental Communication through Radio Day 2 : Module 26 - Environmental Communication online
Day 3 : Module 27- Multimedia Communication
Day 4 : Discussion
Day 5 : Assignments
Week 10
Day 1 : Module 28 - Basics of Photography Day 2 : Module 29 - Nature Photography Day 3 : Module 30 - Wildlife Photography Day 4 : DiscussionDay 5 : Assignments
Week 11
Day 1 : Module 31- Eco-friendly communication channels Day 2 : Module 32 - Environmental Advertising
Day 3 : Module 33 - Public Relations for Environmental Institutions
Day 4 : Discussion
Day 5 : Assignments
Week 12
Day 1 : Module 34 - Crisis and Risk Communication Day 2 : Module 35 - Negotiation and Lobbying Strategies and Conflict Resolution Methods
Day 3 : Module 36 - Career Prospects in Environmental Communication
Day 4 : Discussion
Day 5 : Assignments
Day 2 : Module 2 -Basics of Environmental Literacy Day 3 : Module 3 -Ecosystems Day 4 : DiscussionDay 5 : Assignments
Week 2
Day 1 : Module 4 - Natural resources and associated problems Day 2 : Module 5 - Major Environmental Issues and strategies Day 3 : Module 6 - Need for Public Awareness about Environmental Issues Day 4 : DiscussionDay 5 : Assignments
Week 3 Day 1 : Module 7- Public Understanding of Biodiversity conservation Day 2 : Module 8 - Public Understanding of Environmental Pollution Day 3 : Module 9 - Public Understanding of Climate change Day 4 : DiscussionDay 5 : Assignments
Week 4
Day 1 : Module 10 - Major Government Institutions for Environmental Protection Day 2 : Module 11- Major International Agencies for Environmental Protection Day 3 : Module 12- NGOs in Environment Day 4 : DiscussionDay 5 : Assignments
Week 5
Day 1 : Module 13 - Planning Environmental Communication CampaignDay 2 : Module14 - Audience Analysis for Environmental CommunicationDay 3 : Module15 - Message Development for Environmental CommunicationDay 4 : DiscussionDay 5 : Assignments
Week 6
Day 1 : Module16 - Characteristics of Effective Messages Day 2 : Module 17 - Developing Posters Day 3 : Module 18-Brochures , Pamphlets, Press Releases Day 4 : DiscussionDay 5 : Assignments
Week 7
Day 1 : Module 19 - Media Selection Day 2 : Module 20 - Characteristics of Mass Media
Day 3 : Module 21- Environmental journalism
Day 4 : DiscussionDay 5 : Assignments
Week 8
Day 1 : Module 22 - Reporting Environmental Issues Day 2 : Module 23 - Environmental Reporting in Print Media
Day 3 : Module 24 - Environmental Reporting in Television Day 4 : DiscussionDay 5 : Assignments
Week 9
Day 1 : Module 25 - Environmental Communication through Radio Day 2 : Module 26 - Environmental Communication online
Day 3 : Module 27- Multimedia Communication
Day 4 : Discussion
Day 5 : Assignments
Week 10
Day 1 : Module 28 - Basics of Photography Day 2 : Module 29 - Nature Photography Day 3 : Module 30 - Wildlife Photography Day 4 : DiscussionDay 5 : Assignments
Week 11
Day 1 : Module 31- Eco-friendly communication channels Day 2 : Module 32 - Environmental Advertising
Day 3 : Module 33 - Public Relations for Environmental Institutions
Day 4 : Discussion
Day 5 : Assignments
Week 12
Day 1 : Module 34 - Crisis and Risk Communication Day 2 : Module 35 - Negotiation and Lobbying Strategies and Conflict Resolution Methods
Day 3 : Module 36 - Career Prospects in Environmental Communication
Day 4 : Discussion
Day 5 : Assignments
Taught by
Dr. Muhammadali N
Tags
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Reviews
5.0 rating, based on 1 Class Central review
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I am yet to go through the course, but I am sure that this course is properly thought through and will address the challenges that Environmental Communicators face. The course outline cut across all the important issues that communicators working in the field usually are confronted with. This explains my 5-star rating for the course. the content is detailed enough to equip practitioners with the knowledge they require to do a proper job.
