Overview
Syllabus
Week
Modules
Week 1
Reading Media and Information Texts
Week 2
The Medium and the Message: Print and Broadcast News
Week 3
From Traditional Media to Digital Media Technologies
Week 4
Uses of New Media Technologies in Society
Week 5
Uses of Interactive Multimedia Tools
Week 6
Young People in the Virtual World
Week 7
Challenges and Risks in The Virtual World
Week 8
Promotion of Alternative Media Through Digital Media
Week 9
Concepts and Applications of Information Literacy
Week 10
Learning Environments and Information Literacy
Week 11
Digital Information Processing
Week 12
Film Genres and Storytelling
Week 13
Advertising, Revenue and Regulation
Week 14
Public Service Announcements
Week 15
Advertising: The Creative Process
Week 16
Targeted Advertising and the Political Arena
Taught by
Prof. K S Arul Selvan