ABOUT THE COURSE: The main aim of this course is to familiarize the students with basic concepts, essentials and current issues related to business tourism and to understand the potential of MICE and Event management in tourism industry. Also, the students will be able to know about the Indian and International trade fairs and marts.INTENDED AUDIENCE: UndergraduatePREREQUISITES: IntermediateINDUSTRY SUPPORT: Travel & Tourism, Event Management, Hotel Management
Overview
Syllabus
Week 1: Definition, Nature & Types of Business Tourism. Structure of Business Tourism. Demand & Supply of Business Tourism.
Week 2:Significance of Business/Event tourism. Introduction to MICE: MICE as a supplement to Tourism. Types of Events in MICE. Nature and demand of Conference markets.
Week 3:Practices in MICE Management - Key Steps to A Successful Operation of MICE. Impact of conventions on communities. Economic and Social significance of MICE.
Week 4:Event as a Tourism Product. Types of Events- Cultural, festivals, religious, business etc. 5C's of Events. Need of event management. Event designing. Advantages offered by Events.
Week 5:Key elements of Events. Relationship between Events and Tourism Industry. Individual Events and Corporate Events. Event Managers and their qualities.
Week 6:Checklists for different types of Events. Planning schedule & Action Agenda. Implementation documents and Administrative Instructions.
Week 7:Activities in Event management: pre-event activities, during event activities, post-event activities. Resources and Logistics required for conducting Events.
Week 8:Evaluation of event performance. Relevance and application of technology in managing events. Risk and Security Management in events.
Week 9:Types of organizations and sponsor producing and facilitating events and their key goals, benefits of events. Important Events Organization Agencies. History & Functions of ICCA, Role of ICCA, Role and Function of ICPB.
Week 10:Important Convention & Conference Centers in India: Differences, Similarities & Uniqueness.
Week 11:MICE Tourism Events: International Scenario. International Trade Fairs and Marts. Benefits of Fairs.
Week 12:ITB, WTM, BTF, TTW, FITUR, KTM, IITM, CII- Events, PATA Travel Mart.
Week 2:Significance of Business/Event tourism. Introduction to MICE: MICE as a supplement to Tourism. Types of Events in MICE. Nature and demand of Conference markets.
Week 3:Practices in MICE Management - Key Steps to A Successful Operation of MICE. Impact of conventions on communities. Economic and Social significance of MICE.
Week 4:Event as a Tourism Product. Types of Events- Cultural, festivals, religious, business etc. 5C's of Events. Need of event management. Event designing. Advantages offered by Events.
Week 5:Key elements of Events. Relationship between Events and Tourism Industry. Individual Events and Corporate Events. Event Managers and their qualities.
Week 6:Checklists for different types of Events. Planning schedule & Action Agenda. Implementation documents and Administrative Instructions.
Week 7:Activities in Event management: pre-event activities, during event activities, post-event activities. Resources and Logistics required for conducting Events.
Week 8:Evaluation of event performance. Relevance and application of technology in managing events. Risk and Security Management in events.
Week 9:Types of organizations and sponsor producing and facilitating events and their key goals, benefits of events. Important Events Organization Agencies. History & Functions of ICCA, Role of ICCA, Role and Function of ICPB.
Week 10:Important Convention & Conference Centers in India: Differences, Similarities & Uniqueness.
Week 11:MICE Tourism Events: International Scenario. International Trade Fairs and Marts. Benefits of Fairs.
Week 12:ITB, WTM, BTF, TTW, FITUR, KTM, IITM, CII- Events, PATA Travel Mart.
Taught by
Prof. Sheeba Hamid, Prof. Mohd Saeem Khan
