ABOUT THE COURSE:Business Fundamentals for Entrepreneurs Starting a new business can be an exciting but daunting prospect for aspiring entrepreneurs. Modern companies are multi-disciplinary and complex entities especially as they scale up. Founders need appreciation and awareness of many different functional domains, as well as hard & soft skills. The ‘Business Fundamentals for Entrepreneurs’ course is designed to provide an integrated, holistic, real world and multi-disciplinary overview of how companies operate. The course covers ALL aspects of a company (e.g. company structure, vision, mission, strategy, manufacturing, finance, leadership & people management, marketing, sales, customer service, supply chain, retail & distribution, ESG) The course instructor, Prof. Devdip Purkayastha is a Professor-of-Practice at the DS School of Entrepreneurship at IIT Bombay. He combines 30+ years of senior management experience in global leading companies across diverse sectors, and various roles in India and abroad plus 6+ years of teaching & mentoring Entrepreneurship students at IIT Bombay After this course, students can enrol into more specialised management and entrepreneurship courses at NPTEL or at their respective collegesINTENDED AUDIENCE:All Engineering, Science, Arts and Commerce Students, interested in Management & Entrepreneurship.All Faculty and Working professionals interested in Management & EntrepreneurshipNOTE: For the current Business Fundamentals for Entrepreneurs Parts 1 & 2, we have also received 1000+ faculty and 1000+ working professional enrollment in my 2 current coursesINDUSTRY SUPPORT: ‘Entrepreneurship’ is a national priority for India and supported by various missions like Startup India, Smart India and policies like National Innovation & Startup Policy. It is being encouraged at all IITs and Higher Institutes. Entrepreneurship is also encouraged across all industries and domains.
Overview
Syllabus
Week 1:
Introductory Module: Course Structure & Overview
Understanding the DNA of Business:
Module 1:Business History, Environment & Trends
Module 2: What is a Company? Types of Companies
Week 2:Understanding the Purpose of a Company:
Module 3:Vision, Mission & Goals of a Company
Module 4:Company Strategy &Culture
Week 3:Producing High-Quality Products:
Module 5:Innovation & Product Development
Module 6:Manufacturing & Quality Management
Week 4:Sustaining a great business
Module 7:Leadership & HR Management
Module 8:Accounting & Financial Management
Week 5:Studying Markets, Competitors & Customers
Module 9:Market & Competitive Research
Module 10:Customer Profiles and Segments
Week 6:Winning in the Market Place
Module 11:Marketing and Positioning
Module 12:Branding & Advertising
Week 7:Building Customer Loyalty
Module 13:B2B and B2C Sales Management
Module 14:Customer Service Management
Week 8:Reaching your customers
Module 15:Supply Chain Management
Module 16:Retail and Distribution Management
Week 9:Defining your Business Model
Module 17:Business Models & Types
Module 18:Business Model Canvas
Week 10:Social Entrepreneurship
Module 19:Social &Inclusive Business
Module 20:Social Business Model Canvas
Week 11:Environment, Social & Governance (ESG) Investing
Module 21:Environment and Social Impact of Business
Module22:Corporate Governance
Week 12:Communication & Conclusion
Module 23: Business Communication
Module 24:Course Recap & Wrapup: What next?
Taught by
Prof. Devdip Purkayastha
Tags
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