Sustainability is one of the key issuesfacing today’s society. This is underlined by the increasing attention on sustainability issues by governments, media, academics and industry.
In the context of sustainable development, businesses that are often referredto as part of the problem can be part of the solution. As a consequence, policymakers, industry leaders, society and academics are trying to understand how sustainability affects traditional ways of doing business, and also, how traditional businesses are affected by sustainability. How to develop a sustainable competitive advantage is a key challenge inthe agendas of today’s global executives.
This MBA Primer introduces the topic of sustainability from three perspectives: corporate sustainability (core of the module); business ethics and social innovation.
The virtual class will be involved in an engaging debatediscussing the different economic, environmental and social perspectives on the topics discussed. At the end of this module, participants will have a comprehensive understanding of sustainability issues, the relevance for policymakers, the role of corporations and the implications for decision-making.
