In this course, you will undergo a deeper dive into marketing, looking at it from a strategy perspective. In our previous course, you were able to understand the nature of marketing, as well as its implications and perspectives. Now, in this course, you will apply those concepts, dive deeper within them, and make more sense of marketing in terms of the general strategy of your company.
Overview
Syllabus
- Week 1: Introduction to Strategic Marketing
- In the first week, you'll be looking at marketing from a strategic standpoint, understand why it's important to use it effectively, and how to look at the ethics behind it.
- Week 2: B2C Markets
- In the second week, you'll take a deep dive into B2C markets and clients, and how to use strategic marketing to develop strong value propositions for them.
- Week 3: B2B Markets
- In the third week, you'll take a deep dive into B2B markets and clients, and how to use strategic marketing to develop strong value propositions for them.
- Week 4: Globalization, Culture and Customer Centricity
- In the fourth week, you'll look at advanced topics in strategic marketing: globalization, culture, and customer centricity. These are excellent outlooks you need to have as you design your strategies, and they are great tools to have in your toolkit.
- Week 5: The Marketing Plan
- In the final week, you will be spending a lot of time developing your final project and putting all of your knowledge into practice.
Taught by
Lucas Lobo
