Strategic Marketing: Marketing Orientation and the Marketing Planning Process

Explore how to develop marketing goals and tactical marketing objectives

On this course, you’ll be taught what marketing strategy is and have the chance to build your professional skills in marketing strategy, planning, and tactics.

Alongside digital marketing experts from Coventry University, you’ll be encouraged to investigate key strategic marketing frameworks, including Ansoff’s Growth Strategy and the Segmentation, Targeting and Positioning model.

You’ll have the opportunity to learn how to develop strategic goals and tactical objectives for a given organisation and how to form business missions and marketing objectives.

This course is designed for anyone interested in learning more about marketing strategy.

Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.