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University of Colorado Boulder

Strategic Communication Campaigns

University of Colorado Boulder via Coursera Specialization

Overview

Integrated communication campaigns are a critical tool in the marketing toolbox that target specific audiences across a blend of paid media, earned media, and social media . They can drive sales, increase client involvement, build community, or establish and maintain brand identity. With thoughtful planning, these coordinated, persuasive messaging programs can also be deployed to solve communication problems for a brand or organization. In this specialization you will learn how to plan, implement, and evaluate integrated communication campaigns for your own organization or business. This is the “quick and dirty” version of communication campaign planning. You will become familiar with strategies and tools to organize advertising and public relations campaigns to communicate with target audiences about your company. You will emerge from this specialization with a communication campaign plan for your organization, including objectives, strategies, and tactics.

Syllabus

Course 1: Integrated and Strategic Communication Campaigns
- Offered by University of Colorado Boulder. Welcome to "Integrated and Strategic Communication Campaigns", the first course of the ... Enroll for free.

Course 2: Understanding the Campaign Components
- Offered by University of Colorado Boulder. Welcome to "Understanding Campaign Components", the second course of the specialization, ... Enroll for free.

Course 3: How to Implement and Evaluate Communication Campaigns
- Offered by University of Colorado Boulder. As the recommended third course of the specialization, Strategic Communication Campaigns, this ... Enroll for free.

Courses

Taught by

Erin Willis

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