Are you a passionate sports lover interested in exploring a new innovative logic in sport management? Enroll in this online course and:
- Overview the traditional logic – the logic of sport products – used to analyze sport events
- Discover an innovative logic in sport management – the logic of value co-creation – and its advantages in practical use
- Contrast the traditional logic with the value co-creation approach
- Analyze authentic examples and case studies conducted by international researchers
- Learn about sport sponsorship, branding, and ticketing
- Analyze the role of social interactions in sport events, and obtain key management knowledge for a changing society
- Check your acquired understanding for sport management through interactive exercises
Let’s start your journey of becoming an expert in the field of sport management with this course!
