With an ongoing focus on user privacy, regulations and platforms are making changes to the way that cookies are collected and used. For marketers, this may leave a gap in our understanding of the customer journey. Google has and continues to develop solutions to better support marketers during these changes while respecting user privacy. Below is a compilation of resources for you to use to help navigate changes and solutions related to privacy.
Overview
Syllabus
- Principles of privacy-safe measurement: These are resources that span across multiple products under the privacy-centric measurement umbrella, explaining cross-product benefits and demystifying techniques that are designed to help advertisers navigate a world with fewer cookies and other identifiers in the most privacy-safe way.
- Helping partners achieve more accurate measurement in light of industry shifts
- Future-proof your measurement with privacy-safe solutions
- Achieve Tagging Excellence: Learn how effective tagging can improve your ad measurement, and discover which Google tagging solution is best for your business.
- Getting Oriented in the World of Site Tagging
- Explore Google's Dynamic Tagging Solutions
- Find the Tagging Solution That Fits Your Business
- Measure Conversions While Respecting User Consent Choices: With so many people around the world turning to online shopping, advertisers need to measure how effective their digital campaigns are at driving online sales. What's more, data-protection authorities in Europe may now require many businesses to obtain consent from users on their digital properties for activities related to advertising and/or analytics impacting advertisers understanding of how users are converting on their sites. In this section, learn how Consent Mode helps advertisers continue measuring campaign performance while also respecting user consent choices for ads cookies and analytics cookies.
- Measure conversions while respecting user consent choices
- Conversion modeling through Consent Mode in Google Ads
- Fill in the Gaps with Conversion Modeling: Modeled conversions use data that does not identify individual users to estimate conversions that Google is unable to observe directly. This can offer a more complete report of your conversions.
- Why conversion modeling will be crucial in a world without cookies
- Achieve accurate measurement with modeled conversions
- Google Analytics: The next generation of Analytics is designed for the future of measurement. Learn how to use Analytics features to improve your measurement data while keeping privacy top of mind.
- Use Digital Analytics to Grow Your Business
- Use Analytics for Web, App, or Both
- Set Up an Analytics Account for Your Business
- Configure Your Analytics Property
- Measure the Info You Need with Analytics
