For creative small business owners, the power of Pinterest cannot be underestimated. Many people, even those highly experienced in social media marketing, often misunderstand Pinterest, because it is not primarily a social media tool. It is a visual search engine.
This beginner-level class will teach you a Pinterest marketing strategy and help you understand how to use Pinterest to drive traffic to your small business website, blog, or online shop.
What you'll learn:
- how Pinterest is different from other social media tools like Facebook or Instagram
- the secret SEO power of Pinterest that may help you rank better on Google
- how to see what images people have already pinned to Pinterest from your website or blog
- types of content that perform well on Pinterest
- the basics of Pinterest SEO (search engine optimization)
- tips for getting your work seen on Pinterest
- the basics of using Pinterest for Business, including an overview of Rich Pins, Pinterest Analytics, Buyable Pins, and Pinterest Ads
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