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Skillshare

The Power of Pinterest: Learn A Pinterest Marketing Strategy for Creative Small Business Owners

via Skillshare

Overview

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For creative small business owners, the power of Pinterest cannot be underestimated. Many people, even those highly experienced in social media marketing, often misunderstand Pinterest, because it is not primarily a social media tool. It is a visual search engine.

This beginner-level class will teach you a Pinterest marketing strategy and help you understand how to use Pinterest to drive traffic to your small business website, blog, or online shop.

What you'll learn:

  • how Pinterest is different from other social media tools like Facebook or Instagram
  • the secret SEO power of Pinterest that may help you rank better on Google
  • how to see what images people have already pinned to Pinterest from your website or blog
  • types of content that perform well on Pinterest
  • the basics of Pinterest SEO (search engine optimization)
  • tips for getting your work seen on Pinterest
  • the basics of using Pinterest for Business, including an overview of Rich Pins, Pinterest Analytics, Buyable Pins, and Pinterest Ads

Like this class? You might also like DIY SEO for E-commerce:

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Syllabus

  • Introduction
  • How is Pinterest different?
  • Pinterest's secret power
  • Types of content that Pinterest loves
  • SEO basics for Pinterest
  • Tips for getting seen on Pinterest
  • Pinterest for Business basics

Taught by

Mallory Whitfield

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