This class is for the artist, cartoonist, photographer or crafter who wants to learn the basics of how to get into the greeting card business.
In this class you will learn:
- The fundamentals of professional card design
- Transforming art into a greeting card
- Writing sentiments
- Making designs "market-ready" according to industry standards
- Top selling occasions
- How to turn one card into a larger "collection"
- How to make a card out of any image
- Where and how to sell cards (including online and through apps).
- Licensing art on cards
- Manufacturing and distributing nationally
Whether you want to get your cards into stores, sell online, license your designs to card publishers, or work at a publisher, this course will cover the basic information on the greeting card business.
As a final project, students will submit a line of six greeting cards according to industry standards. They are also encouraged to submit their designs to be featured on my blog "Greeting Card Designer," which has over 30,000 visitors and subscribers a month.
