Are you a calligrapher or lettering artist trying to navigate the world of freelancing? Confused about pricing? Struggling to set solid company policies? Frustrated that your business is stagnating?
This class, presented in a relaxed, conversational format, will help you navigate the best business practices and pricing strategies for your freelance business.
I'm sharing the hard-earned insights I've gained over the past 10 years, to answer the most frequently asked questions I get about owning a calligraphy business. Whether you’re starting out in creative freelancing, transitioning from a different profession, or running a lettering business that just needs a boost, you will benefit from the concrete advice offered in this class.
➤ Topics covered include:
+ Pricing: How to set competitive rates for yourself so that you earn a living wage
+ Discounts: When (and how!) to give discounts
+ Working for free: When to do work for free, and the pitfalls to watch out for
+ Commercial work: Why you should charge more to design a logo than a wedding invitation
+ Marketing: How to advertise in affordable and even free ways
+ Your rights: How to navigate copyright licensing and know your rights!
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Find The Calligrapher’s Business Handbook from sellers worldwide on my website.
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➤ More resources:
- Graphic Artists Guild Handbook: Pricing & Ethical Guidelines
- Calligraphy guild directory
- Social media marketing resources
- Freelance business resources
+ My calligraphy & freelancing books
+ My Procreate brush packs
+ Follow my Instagram and tag me in your projects: @mollysuberthorpe
+ Other Skillshare classes:
- Procreate for Absolute Beginners
- Mastering iPad Hand Lettering
- Digitizing Calligraphy from Sketch to Vector
- Chalk Hand Lettering Effect in Photoshop
- 5 Squarespace Programming Hacks to Grow Your Following
+ Visit my other website, Calligrafile.com – a massive online resource guide for lettering artists and creative freelancers, with 1,000+ recommended supplies, books, online classes, and helpful links.
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Free Practice Sheets & Brushes
My Lettering Toolkit is a library of free downloads – from calligraphy practice sheets to Procreate brushes – that expands every month. Subscribe to my mailing list to get lifetime access, plus updates to your inbox about my live events, new classes, and products every Saturday.
