While social media is a driving force in brand marketing now, it’s important to discuss the pros and cons so we can properly arm ourselves with tools to use social media work to our benefit. Through any negative, we have the power to spin it to our benefit into a positive. But we first need to familiarize ourselves with what those things are. In addition, it’s crucial to learn the best practices to capitalize on the all of the benefits of social media and how they affect our online reach.
This class covers the pros and cons in the aspects of using social media for business by addressing the following:
- That dreaded algorithm and how you can work around it
- The benefits of sharing content
- Brand awareness
- How to produce the best content for your brand
- Best practices for engagement
- Using hashtags effectively for optimum reach
- Creating ideal imagery to grab someone’s attention in a split second
- Definite DOs and definite DONTs of using social media
You’ll also be exposed to the positive AND negative effects that social media can have on our mental health. At the end of the class, you’ll have a number of actionable items to apply to your social media game, including a 40-page eBook on using hashtags effectively and a 4-page comprehensive worksheet that caters to your unique brand. This class is for you if you use social media of any kind and want to learn exactly what you can do to escalate forward, beat the competition, and maintain a healthy balance in the process.
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