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Skillshare

SEO in 2022 For Creative Entrepreneurs

via Skillshare

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Overview

Updated for 2022

Get discovered in Google, and drive more customers to your site and products.  Whether you have a website of your own, or you use platforms like Etsy, these tips will help you improve your visibility online. 

SEO Made SIMPLE

Tired of being overwhelmed by SEO advice that feels too technical?  Learn industry secrets for quickly and easily optimizing your website.  No confusing technical details or expensive tools needed.  Learn the secrets your competitors already know, today.

By The End...

After watching this class, you will have the tools and experience needed to optimize your own website, and develop engaging blog posts that drive traffic to your products 24/7.

You Will Learn

  • Why SEO is THE most important marketing channel
  • How to integrate your social media efforts into SEO for a bigger return.
  • How do identify your ideal customer
  • How to attract your ideal customer to your site
  • How to monitor your marketing efforts.

Syllabus

  • Introduction video
  • What You'll Learn
  • Your Class Project and Workbook
  • Let's Talk Website Needs
  • If you ONLY Remember 3 Things!
  • Finding Your Target User
  • These Types of Keywords are Critical
  • Keyword Best Practices for Etsy Sellers
  • Optional: Keyword Exercise
  • Common Intent-Based Searches
  • Optional: Identifying Intent Based Searches
  • Incorporating Keywords in your Site
  • Creating Content
  • The Most Important Type of Content to Create
  • Making Google Happy with Best Practices
  • 3 Key Types of Content
  • Optional Exercise: Creating Great Content
  • Take Advantage of these Types of Search Results
  • What are Answer Results an how to get them
  • Ranking for Video Results
  • Showcasing Your Images in Google
  • Optional Exercise: Taking Advantage of Search Results
  • Must-Know Best Practices
  • Lets get (a little) Technical
  • Optimizing Your Title Tags
  • Optional Exercise: Title Tags
  • Optimizing Your Meta Description
  • Meta description exercise
  • Internal Links
  • Linking exercise
  • Importance of Trust & Authority
  • Gaining Authority
  • Promotion Tips and Getting Backlinks
  • Avoid These Mistakes
  • Tracking Your Growth
  • Final Thoughts
  • Get in touch!

Taught by

Rebekah May

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