Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Skillshare

Product Marketing: Creating Compelling Brand Imagery

via Skillshare

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!

Eager to get your products in front of customers in engaging, on-brand ways? Join jeffstaple as he reveals how to market your product through compelling brand imagery!

In this 50-minute class, you'll learn how to plan and execute a photo shoot that tells a story, gains you customers, and grows your brand — an essential skill for all growing companies. You'll join jeffstaple on a real photo shoot to learn:

  • Planning: Deciding location, photographers, models, styling, and more
  • Shooting: Creatively directing photographers, models, and process
  • Selecting: Choosing the right photos for the right channels

By the end, you'll have a beautiful photograph that captures both your product design and brand lifestyle — brought to life with the proper prep and execution that has brought jeff success.

Image courtesy jeffstaple

Syllabus

  • Introduction
  • Planning
  • Finding Locations
  • Selecting Models
  • Hair, Makeup and Styling
  • Making Your Call Sheet
  • Executing the Shoot
  • Making Selects
  • Conclusion

Taught by

Jeff Staple

Reviews

Start your review of Product Marketing: Creating Compelling Brand Imagery

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.