This class will cover some of the fundamentals for content writing. You’ll learn:
- How content writing is different than copywriting
- Types of content you might use
- The importance of understanding your audience
- Considerations for moving your prospect from their starting point to taking action
The class project will be focused on creating a persona for your ideal prospect, and describing how you would approach writing a piece of content for that prospect.
No prior content writing experience is necessary for this class. The only pre-requisite is knowing what market you’ll be using for your project. It’s also helpful if you already know some basics of writing persuasively.
