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Skillshare

Instagram SEO Explained: Algorithms, Keywords and Hashtags. 7 Key Elements Of Instagram SEO

via Skillshare

Overview

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Instagram has recently changed its algorithms, and today we'll discuss everything you need to know to grow on the platform.

Instagram SEO, Instagram keywords and increased traffic from search results - yes, we DEFINITELY need to focus on your new strategy. It’s time to level up your Instagram growth!

In this course, we’ll look at how Instagram ranks profiles and content. We’ll walk through all the most practical and up-to-date ways to boost your organic visibility.

You can’t convert people into followers if they can’t find you. You need to make your content MORE SEARCHABLE.

With this course you’ll:

  • Learn top Instagram ranking factors
  • Understand the way Instagram algorithm works (or rather: many Instagram algorithms!)
  • Uncover what Instagram keywords are and why they’re a big part of Instagram SEO now
  • Find the most effective Instagram keywords and hashtags and learn where you should include them to make the most out of them
  • Make your Instagram Reels and Instagram carousels more discoverable and saveable
  • Learn how to drive traffic from Instagram’s search results
  • Improve Instagram search engine visibility
  • Discover my proven methods and tricks to get better results
  • Develop a successful Instagram SEO strategy yourself!

You need to optimize all parts of your Instagram profile and everything you post, from your Instagram Bio, Instagram display name to minor details in your Reels caption. While Instagram SEO has many similarities to regular SEO, it’s also platform-specific, and that’s what we’re going to discuss today.

Alt text, hashtags or Instagram keywords in the caption? What works the best on the platform NOW? It’s time to find out what Instagram SEO means, why it matters, and — most importantly — how it can help you grow on the platform. Instagram SEO will help you build an engaged following of loyal followers who are more likely to convert.

How to grow on Instagram in 2024? What are the best Instagram strategies? Is there any tool similar to Ahrefs, Semrush or Uber Suggests but for Instagram? Is it even possible to grow organically on the platform now?

It is. I will share all my best-kept secrets! Let’s go!

Syllabus

  • Introduction - Welcome to the Class!
  • Why Does Instagram SEO Matter So Much, and What Exactly is it?
  • Class Project - Your Instagram SEO Workbook
  • Is Instagram SEO Similar to Traditional SEO?
  • What is an Instagram Algorithm? Or are There Many Algorithms?
  • How Instagram Algorithms Work - Instagram Ranking Factors
  • How Instagram Algorithms Affect Your Account and Your Content
  • Hashtags Have New Powerful Friends: Instagram Keywords
  • Finding the Best Keywords - Keyword Research as a Smart and Quick Way to Boost Visibility
  • Where Should You Put Your Keywords? Where is it Worth it to Include Them?
  • Hashtags Still Work, but Only When Used the Strategic Way
  • Final Word!

Taught by

Kasia Pilch

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