In this short class, I’ll share a few principles about type and text that’ll help you to create better layout with more legible text.Â
Contents:Â
01 Overview. Eye movement, leading, spacing, body text.
02 Basic Principles
02.1 Layout
02.2 Arrangement
02.3 Repeat
02.4 Contrast. Ways of creating contrast.
- Mixing typefaces
- Size
- Weight
- Direction
- Color
- Images
Mixing typefaces. How to create harmony & contrast instead of conflict using type.
Font classification simplified.
03 More and more text
- Indents
- Lists & tabs
- Accidents
- Blurring
- The rule of three lines
- The spot effect
- Optical kerning
- Enhancements
- Columns
- Orphans
- Drop caps
- Optical margin
- All caps
- Grids
04 Conclusion & Homework